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Last Updated on 3 months by Web3 Studio

It’s quite common to come across NFT projects with great utility, but they struggle to sell even a small portion of their collection. The good news for you is that you can avoid these issues by partnering with leading NFT marketing companies or an NFT PR marketing agency. By teaming up with the best NFT marketing agency, you can effortlessly attract more attention to your project, build a loyal cult following, and sell a significant part of your collection.

But here’s the tricky part: There are numerous NFT digital marketing services out there. While this might seem like a positive thing, it can be challenging to distinguish the top performers from the rest. In fact, you might end up falling victim to shady companies and losing your precious marketing dollars.

That’s why in today’s article, we will cover the 25 best NFT marketing companies that will help you leave your competitors in awe.

Key Takeaway

  • You need NFT marketing and blockchain integration services to stand out in the competitive NFT space. But for greater odds of success, it’s best to do it with a professional NFT marketing services company.
  • When choosing an NFT marketing agency, make sure to examine their services, track record, and industry connections, and weigh the costs against the return on investment.
  • Fracas NFT creative marketing agency stands out as a premier marketing agency capable of managing your NFT marketing and Web3 requirements.
  • If you prefer to manage your marketing independently, focus on building your online presence, nurturing influencer partnerships, and leveraging social media to your advantage.

The Importance of NFT Marketing

Just on CoinMarketCap alone, there are over 8,500 listed NFT collections. Add in the thousands more on leading marketplaces like OpenSea and Blur, and you’ll quickly realize how intense the competition is.

NFT Collections Listed By Sales Volume

The projects that survive this competition are those that take marketing seriously. They’re always active on social media, engaging influencers, collaborating, and launching creative campaigns to generate excitement around their project.

But it’s worth keeping in mind that NFT marketing isn’t solely about creating hype. It’s also a chance to build trust and credibility in a market where scams, wash trading, and rug pulls are unfortunately common. Shockingly, 82% of Gen Z view NFTs as scams. So, how do you establish a loyal NFT community against such terrible odds? You got it—through marketing.

Believe that NFT is a scam

Additionally, nurturing vibrant and engaged communities plays a pivotal role in NFT marketing. NFT marketing firms also facilitate events, discussions, and interactions that foster a sense of belonging among NFT enthusiasts. This is an excellent way to sustain interest in your project over time.

Why Use an NFT Marketing Agency Instead of a Traditional Firm?

NFT marketing agencies specialize in the unique requirements of promoting non-fungible tokens. They have a deep understanding of the market, current trends, and effective strategies to capture the attention of enthusiasts and collectors.

Traditional firms, on the other hand, typically handle broader marketing approaches. Consequently, they may not be finely tuned to the specific needs of NFT marketing. This lack of focus can lead to missed opportunities and impact your marketing outcomes.

Moreover, a crypto marketing agency has established connections within the NFT community. For example, at Fracas, we have valuable relationships with influencers, collectors, and platforms that can amplify your project’s visibility. We also know the best channels to showcase your NFTs and can tap into existing communities filled with passionate digital artists and collectible enthusiasts.

25 Best NFT Marketing Agencies

With no further ado, here are the top 25 NFT marketing agencies to look out for if you’re trying to market your project in 2024 if you want to work with the best NFT marketing companies:

1. Melrose PR

Melrose PR is a specialized NFT marketing agency

Melrose PR is a specialized NFT marketing agency based in Los Angeles, California. One of the best NFT marketing companies in the USA, founded in 2012, it has a wealth of experience and a deep understanding of the NFT market. Melrose PR offers a comprehensive range of services tailored specifically for NFT projects. From strategic public relations and media outreach to influencer partnerships and social media management, it has the expertise to elevate the visibility and reputation of NFT projects.

Key services

  • Strong emphasis on storytelling and brand positioning,
  • Crafts compelling narratives to captivate audiences and generate buzz in the NFT community.

2. Blockchain App Factory

Blockchain App Factory

Blockchain App Factory is a renowned NFT collection marketing company that specializes in various blockchain solutions, including NFT marketing. With their extensive experience and expertise, they have become a trusted name in the industry. It offers a wide range of services tailored specifically for NFT projects, helping clients navigate the complexities of the market and maximize their potential for success.

Key services 

  • Marketplace development for NFT projects
  • Development of smart contracts
  • Token minting and development

3. Fracas

illustration svg+xml;charset=utf

We take pride in being a top NFT marketing agency. We specialize in helping creators and projects promote their NFTs. Over the years, Fracas has been the brains behind numerous innovative marketing strategies and tailored solutions.

As the best NFT digital marketing agency, we have an extensive network of influential figures and collaborative communities. These connections help us draw more attention to your project and make it stand out. But that’s not all; we also excel in areas like social media marketing, SEO, and creating NFT brands that enthusiasts can’t resist.

Fracas like all of the best NFT marketing agencies goes beyond marketing. We can take care of your project from pre-mint to post-reveal, ensuring a smooth journey throughout. Our in-house artists and technical experts can take your physical art and transform it into captivating NFTs. Thus, the entire process becomes almost hands-free for you. Another great thing is that we don’t stop at pre-minting or during minting events; we maintain the project’s hype even post-reveal.

We don’t do this alone, of course. We work closely with an impressive advisory team, including an ex-CEO of a FTSE 250 multinational. This gives us access to top industry insights and expertise. With this level of guidance, there’s only one place your project is going, which is the top.

Now let’s talk about the results. Even during the bear market, we helped LuckyPunx sell out a collection of 7,777 NFTs, trending at the number 1 spot on OpenSea for sales volume. 

LuckyPunx sell out a collection

We also assisted the Crypto Bull Society in raising $7.9 million in capital and nurturing a thriving community across various social channels.

The best part? You’ll start seeing results within the first few weeks of working with our web3 agency. Whether you’re in the early stages, growth phase, or established NFT project, the impact is noticeable.

If you have doubts or questions, we offer personalized consultations. Our team of professionals is here to guide you through the process, addressing any concerns along the way. Feel free to book a consultation with us now.

SECURE YOUR SPOT NOW FOR AN EXCLUSIVE FREE CONSULTATION

Key services 

  • Transparent about everything from scratch, such as fees, timelines, etc. Nothing hidden, no surprises—just transparency and complete peace of mind.
  • Expert in NFT game building
  • Professional help in the process of NFT minting.
  • Clients can expect regular progress tracking and comprehensive reporting to understand the impact of their marketing efforts.
  • Thanks to our relations with reputable media partners, we further increase your project’s traction with extensive NFT public relations services
  • An extensive network of influencers, collectors, and platforms within the NFT community enables Fracas to amplify project reach and engagement.
  • Our agency also offers personalized consultations and guidance from a team of professionals, ensuring clients receive the support they need throughout the process.
  • Ability to develop bots for NFT Discord communities, enhancing engagement and fostering a thriving and interactive community.

4. Coinbound

Coinbound

Many Coinbound clients will confidently call this company the best NFT marketing company in the USA. Coinbound has, undoubtedly, made a significant impact on the industry. With its in-depth knowledge and expertise, it offers a range of services tailored specifically for NFT projects. From influencer marketing and community management to content creation and social media strategies, Coinbound knows how to attract attention and engage with the NFT community.

With a focus on driving brand awareness and maximizing project visibility, Coinbound helps NFT creators gain a competitive edge and reach their target audience effectively.

Key services 

  • Extensive influencer marketing and network
  • Community management
  • Tailored social media strategies to ensure maximum reach and engagement

5. Coinscribble

Coniscribble marketing service

Coniscribble is a marketing service that can help handle your PR release needs. It has, over the years, built relationships with NFT media outlets like Cointelegraph, NFT Evening, etc. And as such, you can easily find yourself featured on top NFT news sites by partnering with this best NFT marketing company.

But to work with Coinscribble, you should budget nothing less than $1400.

Key services 

  • Press release distribution for NFT projects

6. INORU

INORU NFT Marketing Services

INORU caters to the unique needs of NFT creators and projects. With its experience in digital marketing and blockchain technology, it has a wide range of services to maximize the potential of NFT projects. INORU’s services include NFT marketplace development, Ethereum and BRC20 token creation, smart contract development, and comprehensive marketing strategies. If you opt for this service, you should be ready to pay anywhere from $5,000 to $100,000.

Key services

  • Marketplace development for your NFT project
  • Ad campaigns planning
  • Token creation with a focus on Ethereum and BRC20
  • Smart Contract Development

7. Viral Nation

Viral Nation is a multinational NFT collections marketing company

Viral Nation is a multinational NFT influencer marketing agency that specializes in influencer marketing, content creation, blockchain, and Web 3. It has a team of experienced professionals who can help you promote your digital assets via a successful NFT marketing campaign, reach your target audience and generate excitement for your NFT project in the crypto industry.

Key services:

  • Influencer marketing
  • Content creation
  • NFT collection agency
  • Blockchain marketing
  • Global reach
  • Experienced team

8. Blockchain PR

BlockchainPR NFT marketing service

BlockchainPR is a web agency NFT that focuses on sponsored content, social media posts, and PR. It’s been in the game since 2010. So, this agency understands how to get major publications talking about your project. So, if you’re an early-stage project, you might be interested.

Key services 

  • Social media marketing
  • Press releases for NFTs
  • Public relations. 

9. NinjaPromo

NinjaPromo is a full-service marketing agency

NinjaPromo is a full-service marketing agency with a focus on crypto, fintech, and B2B marketing. As one of the top NFT marketing agencies, it offers a wide range of services, including social media marketing, content marketing, and public relations. This agency has a proven track record of success in the crypto and NFT space and might just be the NFT agency management you need to grow your NFT project.

Key services:

  • Social media agency
  • Content marketing
  • Public relations
  • Crypto marketing
  • NFT marketing

 10. NeoReach

NeoReach offers data-backed marketing strategies

NeoReach offers data-backed marketing strategies for decentralized projects, remote teams, and Web3-based targets. This web agency NFT has a reliable network of over 150 million influencers who can help you reach your target audience and generate excitement for your NFT project.

Key services:

  • Social media management
  • Paid media 
  • Crypto investor marketing services
  • Extensive influencer community

11. Omni Agency

Omni Agency

Omni Agency is a full-stack digital marketing agency and a community management agency for blockchain projects. It can help you with all aspects of your NFT project, from marketing and community management to development and design.

Key services:

  • Full-stack digital marketing
  • Community management
  • Blockchain development
  • Blockchain design
  • NFT agency and management company
  • Experienced team

 12. LetsTok

LetsTok is an influencer marketing agency

LetsTok is an influencer marketing agency created during the pandemic in 2020. It is known to be at the core of the success of several projects, like Kryptomon. It has a global database of influencers and proprietary AI-driven technology that has made it competitive over the years.

Key services:

  • Influencer marketing 
  • $5000 is the minimum campaign size
  • A great option for medium-sized brands

13. NFT Boost

NFT Boosts is a flagship NFT management company

NFT Boosts is a flagship NFT management company, claiming to have a total reach of 25 million followers. Whether you’re looking for an organic mass shilling or you’re just looking to bring more eyes to your project, NFTBoost might be able to help you with that.

Key services 

  • Consultation on social media page setup
  • Engagement support
  • Growth of followers

14. Chaincella

Chaincella offers comprehensive NFT marketing services

Chaincella offers comprehensive NFT marketing services to help projects thrive in the competitive market. With its expertise in blockchain technology and digital marketing, it has become a go-to choice for NFT creators. Chaincella provides end-to-end solutions, from initial project ideation to marketing execution.

Key services

  • Project Consulting: Chaincella provides valuable insights and guidance to NFT creators, assisting them in refining their project vision, identifying target audiences, and developing effective marketing strategies.
  • Digital marketing strategies

15. ICODA

ICODA NFT Marketing Service

Looking for a trusted partner for your NFT promotion? Try ICODA. It offers services like paid advertising, PR, and social media marketing. It also helps you find people to invest in your art and drive more traffic to your website. ICODA takes things further to get you listed on your preferred marketplace.

Key services 

  • NFT consultation services
  • Proven PR strategies
  • A tailored marketing plan

16. CryptoVirally

CryptoVirally is a ready-to-buy NFT marketing service

CryptoVirally is a ready-to-buy NFT marketing service. It offers its services in packages ranging from $2500 to $100,000, depending on the needs of your project. CryptoVirally handles your PR, brand awareness, and other promotional efforts. It also has connections with media outlets like Cointelegraph, which can help bring your project into the limelight.

Key services

  • Social media marketing
  • Influencer marketing 
  • Progress tracking.  

17. AppDupe

AppDupe NFT Marketing Agency

AppDupe is all about creating extraordinary NFTs that cover both virtual and physical assets. They’re on a mission to help your NFTs succeed by offering personalized marketing services targeting your desired audience. With AppDupe, you can take advantage of their dedicated marketplace, where you can easily transform your creations into NFTs.

Key services 

  • Tokenize your work on a blockchain network.
  • Asset listing on trading platforms.
  • A team of talented specialists

18. No Rug Agency

No Rug creative NFT marketing agency

No Rug is a creative NFT marketing agency based in Indonesia. It has played a significant role in the success of numerous NFT endeavors, showcasing their expertise and dedication to the space. The agency offers a range of services specifically tailored for NFT projects. One of their key strengths is NFT influencer marketing, where they collaborate with influential figures in the NFT community to promote and endorse projects. This helps you drive awareness and engagement.

Key services 

  • Community growth 
  • NFT development 
  • An extensive network of influencers.

19. CryptoPR

CryptoPR NFT marketing agency

CryptoPR is an NFT marketing agency that specializes in issuing press releases on popular crypto websites. Based in Russia, it offers a range of services to help NFT projects gain visibility and attract attention. This NFT collections marketing company’s expertise lies in crafting compelling press releases that effectively highlight the unique aspects of NFT projects and generate interest among crypto enthusiasts.

Key services 

  • Effective NFT shilling
  • Influencer marketing campaigns
  • Press releases. 

20. Blockwiz 

Blockwiz Crypto Marketing Agency

Headquartered in Toronto, Blockwiz is the brain behind projects such as Magaverse and NFTaaa Art. The agency has a team of over 70 marketing professionals spread across growth hacking, design, writing, etc. Thus, they understand what it takes to help projects drive growth and build awareness. It also charges based on your project’s specific needs, so you won’t have to waste your precious funds unnecessarily.

Key services 

  • Telegrams and Discord community growth services
  • Content marketing 
  • Social media marketing
  • Influencer marketing. 
  • Sponsored articles and PR

21. Market Across 

Market Across end-to-end NFT marketing services

Market Across prides itself on being the go-to for end-to-end marketing services for NFT startups. It mainly leverages its robust media relationships to help clients generate hype around their projects. It currently has over 150 clients with results to match, i.e., well over 1.7 billion unique monthly impressions generated.

Key services 

  • Reputation optimization for brands
  • Social media marketing
  • Influencer partnerships 
  • Public relations. 

22. Single Grain

Single Grain NFT Marketing Agency

Founded by Eric Siu, Single Grain has a solid reputation for collaborating with NFT founders and helping them generate leads, boost sales, and establish connections with their communities. With almost a decade of experience, its team has successfully accelerated the growth of tons of web2 and web3 projects alike.

Key services 

  • Effective demand generation
  • Telegram and Discord community development
  • Extensive market research
  • SEO agency for NFT

23. X10 Agency 

X10 Agency primarily offers crypto marketing and PR services

X10 Agency primarily offers crypto marketing and PR services. It is the marketing brain behind projects like Killabears and Legendao. Over the years, X10 Agency has also forged strategic media relationships with heavyweight gatekeepers of information such as Hackernoon, Cointelegraph, and Coindesk. This opens up its clients to a valuable wealth of exposure and growth opportunities.

Key services 

  • NFT development 
  • Growth marketing 
  • Public relations 
  • Market making 
  • PPC 

24. Lunar Strategy 

Lunar Web3 Native Marketing Agency

The Lisbon-based NFT marketing agency is trusted by a client base of over 150 Web3 projects, including projects like PixelPix. With almost half a decade of experience, it is well known for its ability to build authentic communities and drive growth for NFT companies looking to make a market.

Key services 

  • Influencer marketing 
  • PR 
  • Community management 
  • Social media marketing

25. Crowdcreate 

Crowdcreate NFT Marketing Agency

Crowdcreate is, no doubt, one of the top NFT marketing agencies you should watch out for. It can help you link up with some top industry leaders, influencers, and investors in NFT. With a goal-focused marketing plan, it understands what it takes to bring your projects to the minds of those who will be interested in them.

Key services

  • NFT consulting 
  • Investor marketing for NFTs
  • General Web3 marketing
  • Influencer marketing. 

What to look for in an NFT marketing agency?

The NFT marketing agency you choose can make or break your project’s success. That’s why it’s a critical decision that you shouldn’t rush into. But don’t worry; you can consider these four factors to help you make the right decision:

1. Services offered 

NFT marketing encompasses a wide range of activities. Therefore, before you decide on an agency, ensure that they offer services tailored to your project’s needs. This may sound obvious, but always check if the agency specifically highlights its expertise in creating well-defined NFT marketing strategies. For instance:

NFT marketing strategies

That aside, the range of services you should look out for includes:

  • Community management 
  • Public relations and media coverage
  • Influencer marketing 
  • Content expertise 
  • SEO 
  • Email marketing 
  • Paid ads 
  • Blockchain development 
  • Tokenomics consulting 
  • White paper writing

Of course, you may not need all of these services. So, feel free to reach out to us today. Let’s collaborate and draw up a custom plan that includes services tailored to make your project thrive.

2. Past clients 

An agency’s track record tells you a lot about what they can do. So, before anything else, take a look at their portfolio of past clients and projects. This will give you an idea of the kind of success you can expect for your own project.

When you’re reviewing their past clients, start by checking if they have experience relevant to your niche. For instance, if you’re a web2 company aiming to integrate NFTs into your brand, see if the agency has a history of achieving similar successes or something close to them.

Furthermore, it’s a smart move to seek out case studies and success stories. A top-notch NFT agency should be able to provide case studies showcasing their impact on previous projects. Examine these case studies for tangible results, like increased NFT sales, community growth, or media coverage.

3. NFT marketing services company industry connections

NFT marketing agencies often operate within a network of industry contacts, which includes artists, collectors, influencers, and developers. The strength of these connections can significantly impact the agency’s effectiveness in promoting your project.

It’s also a good idea to look into the backgrounds and profiles of the agency’s team members. Speaking of which, doxxed agencies also tend to be more trustworthy. See our team below, for instance. The key is to always exercise caution when dealing with agencies lacking recognizable figures.

Fracas Team

Moving forward, check if the team members have prior experience in the NFT or blockchain industry. If they do, that’s definitely a plus. It suggests they likely have established connections, making them valuable for industry networking.

If you’re too busy to do in-depth research, it doesn’t hurt anyone to contact the agency directly and ask about their industry connections. 

4. Cost and Return on Investment (ROI)

When selecting an NFT marketing agency, cost is a crucial factor, but it should always be balanced against the potential return on investment (ROI).

Agencies often use different pricing models, such as flat rates, commissions on sales, or monthly retainers. So, be sure to understand their pricing structure and how it fits into your budget.

Besides the cost, the agency should also provide realistic ROI estimates based on their proposed marketing strategies. These predictions depend on factors like market conditions, the rarity of your NFTs, and the agency’s track record.

You should only go with an agency if the projected ROI makes financial sense for your venture.

Questions to Ask an NFT Marketing Agency

Before taking any steps, ask your chosen NFT marketing sites these nine questions: Only proceed if you find their answers to most of the questions satisfactory.

  1. Can you provide examples of past NFT projects you’ve successfully marketed, including specific results and outcomes?
  2. What is your approach to crafting a unique value proposition for NFT projects, and how do you differentiate one project from another in a crowded market?
  3. Do you have experience marketing NFTs within our specific niche or category (e.g., art, music, virtual real estate)?
  4. Can you share insights into your strategy for building and nurturing NFT communities, including the platforms and tactics you utilize?
  5. How do you identify and engage with relevant NFT influencers and collectors to boost project visibility?
  6. Can you provide references or testimonials from past clients in the NFT space who can vouch for your agency’s performance and industry connections?
  7. What is your pricing structure, and can you provide a breakdown of costs associated with our NFT marketing project?
  8. What is your projected timeline for the execution of our NFT marketing campaign, and how do you ensure that deadlines are met?
  9. In the event of unforeseen challenges or changes during our collaboration, how do you adapt and adjust the marketing strategy to address these issues?

These questions will give you insights into the agency’s capabilities, experience, and approaches.

Innovative marketing strategies for NFT projects

Marketing your NFT project yourself isn’t always a walk in the park. In fact, it’s often not sustainable for most founders, who are juggling numerous administrative tasks. However, if you’re determined to give it a shot, here are three proven strategies to consider:

1. Build a Strong Online Presence

Since NFTs and their audience predominantly reside online, a strong online presence is vital for effective outreach. The good news is that this isn’t so complicated.

“As a developer, I’ve come to appreciate that the code is the foundation, but the social media presence is equally important to make your project shine. It’s what draws people in, and it’s essential to craft a compelling one.”

– Lucas Rodriguez Benitez, Blockchain Developer at Fracas Digital

Start by creating a user-friendly website specifically for your NFT projects. Here, you can provide essential information about your NFTs, introduce your team, and share your mission, as demonstrated by one of our clients, LuckyPunx, below:

User-friendly website for your NFT projects

Next, consider launching a blog or a Medium publication centered around your project. You can publish in-depth articles, conduct artist interviews, and offer insights related to your project. 

Be sure to include relevant keywords so that your content has a shot at showing up in Google search results when someone searches for terms associated with your brand. Take Blur Farm, for example, one of our clients. They’ve actually achieved a Google ranking for the keyword “Blur Farm.”

Apart from visibility on Google, when people begin to view you as a reliable source of information, trust naturally follows.

Exploring strategic guest posting is also a smart move. Seek opportunities to contribute to reputable platforms like Binance Academy as a guest writer. This not only positions you as a thought leader but also instills trust among NFT enthusiasts.

Trust aside, it’s worth noting that Google places significant importance on backlinks for ranking websites. So, when you write guest posts for these reputable platforms, they typically include a link back to your website, effectively sharing their authority with you. This boosts your likelihood of appearing in Google search results when someone looks up a keyword related to your project.

While you’re at it, ensure your social media presence is robust as well. We’ll delve into specific details about this later on.

Blur Farm Blog

2. NFT Influencer Partnerships

NFT influencers are known to help amplify the reach and credibility of projects. They have dedicated followers who are eager to explore new ventures. So, if you can find a relevant influencer, they can become a valuable ally for your project.

To begin, start by researching and identifying NFT influencers whose interests align with your projects. Useful research tools are Twitter and NFTInspect.

Twitter Profile Global Reach

Once you’ve identified these influencers, reach out to them and clearly explain your project. Make your value proposition crystal clear and explain why you believe it would resonate with their audience. Here’s a template you can edit and use: 

Hi [influencer’s name],

I’ve been following you for a while now, and I admire the incredible content you create in the NFT community. 

We have an exciting project, [Project Name], that aligns perfectly with your audience. 

Could we discuss a potential collaboration? Your involvement would greatly benefit both of us.

I look forward to connecting!

You can sweeten the deal for influencers by offering them exclusive benefits. For example, you can provide them with early access to the NFT, limited-edition items, or collaboration opportunities. This makes the partnership mutually rewarding, and they’ll be more than willing to promote your project. You can see how Pirates of Fukushu partnered with RaritySniper below: 

Pirates of Fukushu partnered with RaritySniper

Beyond direct promotion, you can also collaborate on content creation. Consider conducting interviews with them, revealing artwork, or hosting livestream auctions together.

3. Utilizing social media platforms for NFT promotion

NFT enthusiasts mainly hang out on social media, especially on platforms like Twitter, YouTube, and Discord. These platforms are your best bet for promoting your project.

First, always share engaging and captivating content. Use high-quality visuals, memes, and videos to tell your project story. You always want to keep your audience informed about developments and your unique value. You can see what Everworld, our client, does for inspiration.

Everworld client for inspiration

Remember, your social media presence doesn’t have to be one-sided. Interact actively with your audience. Respond promptly to their comments, questions, and messages. This not only helps you build a connection but also fosters trust and community. Cozomo Medici, for example, excels so well at this:

illustration svg+xml;charset=utf

Hosting virtual events on social media is another powerful strategy. You can arrange Ask Me Anything (AMA) sessions on Twitter Spaces or community calls on Discord, for instance. These real-time engagements are excellent opportunities to present your project to your audience.

And don’t overlook the effectiveness of contests and giveaways. Organize giveaways that require users to engage with your content, share your posts, or follow your account. Check out how Epic Squads NFT does this. 

Epic Squads NFT

This strategy can significantly boost your visibility.

Case Studies

Marketing NFT projects comes with unique quirks that you might not find anywhere else. These are what make the activity quite an interesting challenge, especially today, where just selling out a project isn’t that straightforward.

To give you a better idea of what successful NFT marketing looks like, let’s delve into two NFT projects that did things right.

1. GoblinTown 

GoblinTown Project

At first glance, GoblinTown might seem like another ordinary or fad project. However, they somehow managed to capture the market’s attention.

What sets their strategy apart is their deep understanding of their target audience—the degens—and what resonates with them. Degens are all about trading JPEGs, making some money, and appreciating art with a story.

This is in line with the opinion of Fracas director: 

“Effective marketing is all about capturing the essence of your project in a single glance. So, in the first place, you need to know who you’re targeting and how to reach them better.”

Elliot Leach

Despite goblins looking somewhat grotesque, there’s an endearing quality to these NFTs.

Beyond their great art, GoblinTown took a unique marketing approach. They made waves on Twitter by infusing their quirky, troll-like vibe. During bear market downturns, this project injected some joy back into the NFT community’s lives.

Many projects talk endlessly about tokenomics and roadmaps, which people often see as fluff. Instead of making empty promises, GoblinTown engaged with their community in meaningful conversations.

The key lesson here is to truly understand your target audience, deliver the content they crave, and foster a thriving community.

2. Phantom Network, PxN

Rei Cannon’s PxN project

Rei Cannon’s PxN project is another one that managed to secure the attention of NFt enthusiasts. What’s even more intriguing is their low-cost marketing approach. With this, they achieved rapid growth with 100% organic traffic. But how did they do it?

To begin, the project cleverly leveraged its existing connections and collaborations with popular projects for crypto influencer marketing. Over time, influencers took notice and began promoting it naturally.

Their marketing leaders also happened to be popular Twitch streamers, which significantly boosted project visibility, reaching over 1.2 million people—far more than Phantom Network’s Twitter followers.

Furthermore, the community is the greatest utility you can have for your project. The project’s founder actively engaged with the community from day one, which is rare for most project founders today. They maintained constant interaction through announcements, games, votes, and a touch of humor. At every turn, they asked the community for input and delivered if it aligned with their core goals.

We understand that managing a community can be challenging. That’s why you should entrust your community management to the hands of expert community builders at Fracas!

Tips for Choosing the Best NFT Marketing Package

The first step in selecting the ideal NFT marketing package is understanding your project’s unique requirements. This means having answers to questions such as:

  • What’s the budget set aside for NFT marketing?
  • Who is the specific target audience for your NFT project?
  • Does the marketing package offer options for customization?
  • Does the agency or package provider have a deep understanding of the NFT space?
  • What marketing strategy is proposed within the package?
  • Are there clear timelines and milestones laid out in the package?

Once you have these questions answered, you’ll be better equipped to convey your package preferences to your chosen NFT marketing agency.

If you aim to secure the best possible deal, consider comparing prices among various agencies, taking into account their track records and results. This way, you won’t be spending money blindly.

Finally, don’t hesitate to negotiate. If you find the best NFT agency whose price is close to your budget and you appreciate their services, express your budget concerns and explore possible solutions together.

The future of NFT marketing

As mentioned earlier, NFT marketing campaigns are always evolving and never staying the same. It’s essential to be prepared for what the future might hold.

“NFT marketing is a journey, not a destination. Our role is to guide projects through this landscape, helping them grow, adapt, evolve, and thrive.”

– David Evans, Fracas Digital Founder. 

One significant change to anticipate is increased regulation. Specialized NFT marketing services and digital solutions may need to be adjusted to comply with these new rules. For example, agencies might need to ensure they are completely transparent in their marketing practices. This could involve verifying the authenticity of NFTs and following copyright and tax regulations.

Additionally, NFTs will play a more prominent role in the gaming industry. This shift could lead to changes in marketing strategies, with a focus on creating immersive experiences and communities. For instance, game developers might host NFT-based events or auctions, promoting them through tailored NFT marketing services, social media campaigns, or influencers.

In tandem with the gamification trend, NFTs will expand further into the metaverse. A leading NFT marketing agency can craft immersive experiences, virtual galleries, and interactive events promoting NFT projects within these digital worlds.

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