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Non-fungible tokens (NFTs) are the hottest assets of 2022. They have revolutionised the way we view content ownership, bringing the arts into the digital age once and for all. The creatives that make NFTs may be a dab hand at producing stunning visuals and catchy tracks, but effectively promoting digital assets is a challenge that few are prepared to face.

This guide looks beyond the hype to explain how you can promote and market your NFT, securing relevant attention and the best possible prices. 

Wait…What Exactly is an NFT?

NFTs – or non-fungible tokens – are unique digital assets that can be traded on the blockchain. Unlike fungible tokens (think cash or even a Bitcoin), NFTs are one of a kind and cannot be swapped like-for-like since there is only one version of each asset. 

As the blockchain makes it easy to verify ownership of an NFT, these assets have become an extremely useful way for artists, influencers, and musicians to sell versions of their work. These digital assets can be anything from drawings and graphics to music and photographs – some of which have sold for millions.

The Best Ways to Market Your NFT Collection

So, you’ve created an NFT, listed it on a marketplace and paid for all the gas you need. Unfortunately that work isn’t over as you’ll need to attract offers from prospective buyers if you want to reward all that effort. 

As with a normal auction the more interest you generate, the higher the price your NFTs are likely to sell for. Here are 8 of the best ways to market an NFT and improve the visibility of your collection.

1. Spread the Word on Social Media

Social media marketing is one of the best ways to promote your NFT collection. Facebook, Twitter and Instagram are awash with posts talking about the latest and greatest collections from the Bored Ape Yacht Club to CryptoPunks. 

Posting teaser images of your latest artworks or creations will help you to build up interest ahead of a drop. The earlier you start, the more time you’ll have to gather followers and connect with prospective buyers.

2. Build a Community

If you want to attract the best buyers with the deepest pockets, you need to build a network and create a community around your NFTs. The current blockchain craze stretches beyond the most mainstream social media platforms and groups are springing up across Discord, Telegram and Reddit. 

You can start by inviting connections to join in discussions about your work – but to keep the momentum growing you’ll need to add real value and attract new users. That could mean sharing posts to inform and educate or even uploading videos and stories that entertain and inspire. The key is to get people talking about your work and building a community allows you to do exactly that.

3. Choose the Right Platform

From OpenSea and to SuperRare and Mintable, there are many NFT sales platforms to choose from. They tend to offer a very similar service but concentrate on different crowds and niches. 

What’s important is whether a platform will enable your NFT to reach the right people. While OpenSea has built a reputation as the go-to destination for NFTs, other marketplaces appeal to slightly different audiences who may be better aligned with your project and therefore be willing to pay a higher price.

You can also list you NFTs in more than one place, raising their exposure and making them easier to sell. 

4. Get Featured on a Marketplace 

If you’ve got the money and have already made a reputation for yourself, you may be able to reach a promotion deal with the marketplaces. These coveted deals will put your NFTs at the front and centre of the marketplace platforms and their social media profiles which see many thousands of hits each day. 

It’s a great way to get your name out there and build hype, but you’ll need to make sure the agreement reached with the platforms is favourable to you. 

5. Schedule Your Drop on the NFT Calendar

The NFT market is a busy place and it’s easy for the latest releases to get lost in the noise. Thousands of assets are listed on the exchanges every day, and several sites have sprung up to make sense of the landscape. 

NFT Calendar and other providers make it easy to book in your latest drop, allowing you to let prospective buyers know when they can expect to get their hands on your work. 

6. Deploy Digital Marketing

NFT projects can be complex, but going back to basics with digital marketing could help you to successfully promote your latest collection. Any good campaign should begin with an SEO (search engine optimisation) strategy that ensures people can find your project from a simple Google search. 

If you want to reach specific communities or prospective buyers, you could explore a pay-per-click (PPC) campaign or even engage with relevant influencers who will endorse your NFTs to their followers.

7. Use Your Network

Even the most adept social media gurus need a little help from their friends every now and then. Using your network to spread the word about a drop could help you to target and reach new demographics and groups that you might otherwise not even think about marketing your drop to. 

Your promotional posts will get further and faster with higher engagement rates, so ask your connections to comment, like, subscribe and share. 

8. Put Out a Press Release

Sometimes old-school methods are better than a more complicated modern approach. There’s no simpler promotional format than a press release and striking the right tone could help you to generate interest in your NFT collection. If you target the right outlets, you might even pick up wider media coverage that could propel your collection and reputation to new heights.

Get Help with Your NFT Project

The world of blockchain and NFTs is complex. There’s always a difficult hurdle to overcome or something new to learn. While that’s great if you’re up for a tech-based challenge, it can also be very time consuming.

Fracas Digital is the premier NFT development and marketing agency. We’ve helped countless creatives to turn their talent into a new source of income, taking all the stress out of developing, minting, promoting and selling NFTs. 

Find out more and take a leap into the exciting world of NFTs by contacting