TOP 7 Marketing Strategies For NFTs
WHAT ARE NFTs?
NFTs are Non-Fungible Tokens, which are essentially a digital asset traded via the blockchain. NFTs provide the ability to verify possession of these assets, making it a safe and secure method to validate ownership of various assets, either physically and/ or digitally, which are recorded on the blockchain. Many artists, musicians and creatives have benefitted from this and can sell versions of their work, with some even selling for millions.
7 MARKETING STRATEGIES FOR YOUR NFT
You may be asking what are the next steps after creating your NFT? Here are 7 simple, yet guaranteed, ways to encourage more visibility for your NFTs:
1 MARKETPLACE
To sell your NFT, you must decide who exactly your audience is and what marketplace is best to target your desired audience. Consumers tend to specify which marketplace they wish to purchase from, which depends on which type of NFT they wish to buy. Identifying your market is vital in generating desire and demand.
2 SOCIAL MEDIA
Utilising social media platforms are a great tool in promoting your NFT collection online and expanding your audience reach. This can aid in generating interest with your work as well as creating a community. Engaging with your audience and creating more personal relationships can help to create and maintain consumer loyalty in your brand.
3 DIGITAL MARKETING
SEO (Search Engine Optimisation) is essential in boosting online views via Google. This strategy ensures that your work can be viewed by a simple Google search, thus reaching more potential customers. PPC (Pay-per-Click) can further encourage traffic by allowing advertisers to pay the publisher when the ad is clicked. It is important that audiences can easily find your work.
4 INFLUENCER MARKETING
Influencers are a great way to promote your work as they have accumulated a wide reach of consumer trust. Reaching out to an influencer, which is related to your field can hugely benefit you by promoting it to your target audience and reaching more individuals who may find your work of interest.
5 PRESS RELEASE
A popular way to attract attention to your work is by creating a press release and by targeting the right out lets, you could potentially generate more attention through wider media coverage, therefore encouraging more interest in your work.
6 CREATING A SENSE OF URGENCY
Urgency is a great tactic used to accumulate more views. Using a countdown for an event or a promotion, can motivate customers to continue to come back to your brand more often. Audiences love a good deal and this can appeal to a wider audience.
7 USING YOUR NETWORKS
Lastly, utilise the networks you already have at your hands. Contact the people you already know and connect with, for example, your friends, family or colleagues, you can reach out and ask them to engage with your online content which can further establish a higher engagement rate. This could potentially reach those who you may not have considered targeting initially and informing new audiences, thus potential customers, about NFTs and your own work. If you require further information, visit Fracas Digital. We are a well distinguished NFT development and marketing agency, who help countless creatives to turn their talent into a new source of income. We take all the stress out of developing, minting, promoting and selling NFTs.