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What we understand as ‘Tokenomics’ is the study of the economic systems and principles that drive the design, development and distribution of tokens in a blockchain project. 

In every NFT white paper that you can find online, you will find a ‘Tokenomics’ section, highlighting the specifics of creating incentives, rewards and governance mechanisms. 

A token is a digital asset that can be bought, sold, and traded on a blockchain. Tokens can be used to represent a variety of things, including security tokens and utility tokens, which can be used to access a product or service, and governance tokens, which give holders a say in the management and direction of a project. 

The value of a token is determined by supply and demand, and the price of a token can fluctuate based on market conditions.

In a sense, Tokenomics lets you, and especially the NFT holders in the project, understand not only what particular value within the project they specifically obtain by purchasing the token, but also how that exchange is achieved technologically and economically within the blockchain.

In this article, we will highlight the key elements of Tokenomics and explain its crucial role in building a crypto project.

Smart Contracts

Smart contracts play a crucial role in tokenomics by automating the distribution of tokens and incorporating various aspects of governance mechanisms. 

What they are is a self-executing code on a blockchain that can facilitate the exchange of tokens between buyers and sellers. They create transparency, trust, and security for transactions and are a key component of decentralized finance (DeFi) projects.

Smart Contracts - Automated Transactions

There is no mediation in smart contracts and therefore, when all the conditions are met, the transaction is automatical. The smart contract is the only tool to validate transactions, therefore, there is no need for a middleman. Thanks to that, Smart contracts allow for the automation of different processes, for example, the distribution of tokens to investors in an initial coin offering (ICO). What they can also do is incorporate various aspects of the governance mechanisms. 

Smart contracts help in creating transparency, trust and security in the transaction, and they are a basis of the decentralised finance (DeFi) world. 

The Importance of Tokenomics

Tokenomics is an essential factor in developing a blockchain project, and a well-designed tokenomics model is crucial for the success of a project. 

That’s why blockchain initiatives and businesses that want to stay on the surface of the industry need to invest in a well-designed and balanced tokenomics model and purchase an audit for their smart contract. 

Tokenomics also plays a crucial role in determining the value of a cryptocurrency. A well-designed tokenomics model can create a healthy market activity, which can result in a stable cryptocurrency value and a strong long-term value.

ICOs & Token's Supply

One important aspect of tokenomics is the initial coin offering (ICO), which is a fundraising method where a new crypto project sells a certain number of tokens to early investors in exchange for money or other cryptocurrencies. The allocation of crypto tokens and vesting schedules are also important considerations for tokenomics in the early days of a project.

Another important aspect of tokenomics is the maximum supply of tokens. The maximum supply is the total number of tokens that will ever be created, and it helps determine the circulating supply, which is the number of tokens that are currently available for trading.

In recent years, blockchain technology and crypto space have attracted massive investor interest, leading to an increase in the number of crypto projects. With this, the importance of tokenomics has become even more evident as it is essential to understand a project's tokenomics before investing. Tokenomics is especially important for new investors who want to be a part of a promising project from the get-go, as it allows them to have a better idea of how the project will be funded, the team behind the project, and the tokenomics itself.

Good Tokenomics vs. Bad Tokenomics

Creating a good tokenomics model involves several steps such as stakeholder identification, token design, creation of smart contracts, and smart contract auditing. Token distribution, token supply, token value, and maximum supply are all important factors to consider when designing a tokenomics model. A well-designed tokenomics model aligns the interests of all parties involved, including project teams, token holders, and investors. 

Badly designed tokenomics models have led to people investing in NFTs with incentives based purely on speculation, which is a harmful strategy, that might work short term, but will submerge your project in horrible trouble the day the truth is revealed.

How to distinguish the good from the bad?

A well-built tokenomics model is one that aligns the interests of all parties involved in the crypto project. What it should essentially do is incentivise all the stakeholders including the investors, the users, but also – the project team and team leaders. 

Another element it should have is a clear use case for the token, which provides value to holders and drives demand for the token. 

The utility of your tokenomics model has to be clearly defined and have a clear purpose, such as being used as a means of exchange on the platform and a way to access certain features, e.g. online communities etc.

A healthy token distribution is another factor that is very important in creating a good tokenomics model. The initial distribution of the tokens should not only be fair but also equitable, creating a long-term plan for token issuance and buyback. If your plan for the ICO and other fundraising mechanisms, as well as the total supply, is transparent from the get-go, then there is a good chance of your project having a fair distribution mechanism.

Lack of thereof could not only mean the lack of decentralisation in the token’s distribution but also potentially favouring a small group of individuals or entities, with a little-to-none long-term plan for token issuance and buyback.

The buyback and burn mechanism itself is also crucial for helping to reduce the overall supply of tokens so that the token's price doesn’t dramatically drop, and increasing the value of existing tokens, for example by the project team buying the tokens back from the market. Without the token buyback and burn mechanisms your project will be deemed to suffer from inflation and a decrease in the value of existing tokens. The project also needs to be vested for the team, which ensures that they will be working on it long-term instead of disappearing soon as the token is launched.

It’s very important to remember that those aspects need to be integrated into the development stage of the project. The tokenomics model should be closely tied to it, and the incentives for the developers as well as all the other aspects listed above should be already written into the tokenomics model.

The Impact of Tokenomics

Tokenomics also plays a role in the cryptocurrency market as a whole. Cryptocurrency tokens are often compared to fiat money and are subject to the same laws of supply and demand. However, unlike fiat money, the value of a cryptocurrency token can be artificially inflated or deflated by the actions of project teams, token holders, and investors. This makes it even more important to have a good understanding of tokenomics when assessing the potential of a new crypto project.

In the context of the stock market, tokenomics can be compared to monetary policy and game theory, where the central authority controls the supply and demand of money, tokenomics on the other hand, the team behind the project, the holders and the investors have a say in the supply and demand of tokens and the project's direction.

In conclusion, tokenomics is an important aspect of the crypto space, it plays a vital role in determining the value and potential of a crypto project. It is important to understand tokenomics when assessing new projects and invest in well-designed tokenomics models with a promising team and a healthy market activity. Crypto project teams, holders, and public investors should all be educated in the field of tokenomics to ensure that they understand the different aspects of tokenomics and how they can impact the value of a token. In the long run, a well-designed tokenomics model can ensure a healthy crypto economy and increase the value of your investment.

Who can help you with that is Tokenomics Consulting Agency.

Tokenomics Consulting Services

Tokenomics is a complex field that requires a deep understanding of blockchain technology, crypto-economics, and market dynamics. That's why companies like Fracas, a web3 studio versed in all things blockchain, offer a wide range of crypto and NFT-related development and marketing services to help projects succeed.

One of the key services that we offer at Fracas is the development and optimization of tokenomics models. Tokenomics is the study of the economic systems and principles that drive the design, development, and distribution of tokens in a blockchain project. A well-designed tokenomics model is essential for the success of any crypto project, but it can be difficult to get right. That's why we work with our clients to ensure that their tokenomics models are sound and that they are properly integrated into their projects.

We understand that every project is unique and that there's no one-size-fits-all approach to tokenomics. That's why we take a holistic approach to our consulting services. We take the time to understand our client's goals, target market, and unique characteristics of their project. From there, we work with them to develop a tokenomics model that is tailored to their specific needs and that will help them achieve their goals.

Pick Fracas - A Web3 Studio & Tokenomics Consulting Agency

At Fracas, we believe in creating sustainable, profitable and holistic DeFi ecosystems for our clients. We work to empower their communities to grow and thrive both in the long term and from the get-go. Our goal is to help our clients build projects that are not only successful in the short-term but that have the potential to become long-term sustainable ventures.

Whether you're a blockchain start-up, an established business looking to leverage blockchain technology, or an individual with a great idea for a crypto project, we're here to help. Our team of experts has a wealth of experience and can provide you with the guidance and support you need to bring your project to launch.

If you're interested in learning more about how we can help you with your crypto or NFT project, please don't hesitate to contact us. We'd be happy to discuss your project with you and provide you with a quote for our services. So if you are looking to stand out in the blockchain industry and create a well-designed, profitable and sustainable project, Fracas is your best bet.