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What is Web3 marketing?

Outsmarting the Odds with Fracas

Nailing down your web3 business idea is just the beginning. The real challenge lies in reaching the right people—normies, degens, or web3 hodlers. Honestly, it’s no walk in the park because many already view anything web3-related as potential scams, and who can blame them? In 2022 alone, over $3 billion vanished due to Web3 scams.

So, how do you rise above these grim odds?

It’s straightforward: team up with full-cycle web3 agency Fracas. We’ve notched up success over the years, thanks to our innovative strategies and the positive reputation we’ve earned. We understand the game, and partnering with us can help your Web3 venture stand out in the crowd.

Thanks to the rise of NFTs and crypto, Web3 digital marketing has undergone different changes and advancements over the years. That’s why the marketing strategies that were effective years ago might just not be what you need right now.

But don’t worry; you have us to rely on. At Fracas Digital, we are well-equipped to guide our clients through the ever-evolving Web 3 landscape.

Here, you’ll discover everything you need to know about Web3 and how we can make the marketing experience much easier for you.

What is Web3?

Web3 technology is the third iteration of the internet; it aims to provide users with more intelligent and connected internet service.

What Makes Web 3.0 Different?

Web1, the first internet generation, was static and read-only. The subsequent generation, Web 2.0, is the familiar interactive internet we use today. It is primarily driven by user-generated content on platforms like social media and blogs.

Now, with the emergence of Web 3, the future of Internet services is set to undergo a significant transformation.

Web 3 promises a far more reliable and enriched user experience. Users will gain greater control over their data, privacy, and content. Its defining features include a decentralized data network, the semantic web, and blockchain technology. These advancements hint at a future where internet services prioritize user empowerment and autonomy.

Decentralized data network

Unlike traditional models that rely on a single server, the decentralized web operates through numerous servers. This makes it more scalable and reliable. 

Most importantly, you’ll have complete control over your data instead with zero influence from big tech firms like Google or Microsoft. That’s even more security for your personal information.

Semantic Web

The semantic web strives to improve internet search efficiency by rendering web data machine-readable. This enhancement leads to more precise search results, ultimately improving the user experience.

Blockchain Technology

Blockchain technology, on the other hand, introduces a digital ledger of transactions that is secure, immutable, and anonymous. Operated by a network of interconnected computers, a blockchain registers the transfer of digital assets, such as non-fungible tokens (NFTs).

Fortunately, that’s where we, at Fracas, come in!

As a top web3 influencer agency, we have the expertise and connections to make your influencer marketing campaign a success. From planning to selection and coordination, we take care of everything, ensuring you get the best results possible.

With our vast experience and a robust network of web3 influencers that are ready to promote your brand, we can give your project the exposure it deserves.

So don’t let the stress of influencer marketing hold you back – let us help you reach for the sky and take your web3 project to new heights.

How Will Web 3 Transform Digital Marketing?

The journey of digital marketing has always been parallel to the expansion of the internet. Initially, web advertising was one-sided, akin to traditional marketing. This was an era where customers only passively consumed static web banners on websites. 

Then came Web 2, which took digital marketing a notch higher. Social media became a powerful tool, fostering two-way communication between brands and consumers. The ads also became more personalized based on user data. 

Now, with Web 3, the landscape is evolving further. While there are still some echoes of Web 2, Web 3 brings finesse, autonomy, and a stronger community focus. It signals a shift towards a more balanced, empowered, and community-centric digital marketing era.

That said, here are some innovative solutions Web3 brings to the marketing table:

Enhanced brand experience with Metaverse

The Metaverse is growing rapidly in popularity – this is epitomised by Facebook changing its name to Meta – and is already being utilised within marketing by brands like H&M and Nike. The Metaverse will expand the possibilities of digital marketing, no longer limiting it to screens. Consumers will have access to virtual and augmented reality spaces, encouraging immersive participation to deliver an enhanced brand experience. This will lead to greater opportunities within the virtual events market, with consumer demand for more exploratory experiences where customers can manage what content to engage with and when. These brand experiences will be key to standing out and ensuring the focus is on building relationships and creating community with clients.

The Metaverse is gaining immense popularity, evident in Facebook’s rebranding to Meta, and brands like H&M and Nike already using it for marketing. 

With the metaverse, digital marketing is no longer limited to screens. Consumers will have access to virtual and augmented reality spaces. That’s a great way to encourage immersive participation to deliver an enhanced brand experience.

It gets even better. Customers, today, want more exploratory experiences. They want to manage the content to engage with and when. Plus, they want to do this in the most immersive way possible. That means you have more opportunity to explore within the virtual events market. 

You’re still early as well. Just be open to making the bold move and make sure you do this with a trusted agency like Fracas by your side.

Search engine optimization

Web-based marketing utilizes new technologies to enhance our understanding of the web. Search engine optimization (SEO) aims to create varied and engaging advertising suggestions, allowing marketers to deliver a better user experience through more precise ad targeting.

Loyalty Schemes

Cryptocurrency—digital currency exchanged on the blockchain—could be utilized as a part of Web 3 marketing efforts in the future. 

For example, companies could reward customers with tokens instead of loyalty points or vouchers. Since proof of ownership is verified via the blockchain, this could provide a business with the opportunity to reward or even give additional digitalized assets (such as NFT content) to proven loyal customers.

Data Autonomy

Currently, tech giants such as Google collect and use consumer data. In a decentralized web, user privacy is protected by blockchain encryption. Users can therefore evade targeted website ads and traditional methods of advertiser tracking, or monetize it themselves.

Preparing Your Business for Web 3

We can now all agree that Web 3 will revolutionize the Web3 landscape. But the billion-dollar question now is: how can you prepare your business for it? Well, there are some key elements you have to focus on:


The decentralized nature of Web 3 means it will be user-centric. The lack of a single governing body will grant users greater autonomy over their data, privacy, and transparency from companies. By having a more active role in how their data is used, the power will be in the hands of consumers. 

The same idea should reflect in your marketing as well. You have to keep your customers in charge.

Emphasis on Community

DApps (decentralized applications) are a form of blockchain application and are rapidly growing in popularity. One example of a DApp is DTube, a media-sharing website similar to YouTube. Media-sharing platforms are often criticized for unfair censorship and prioritizing the needs of advertisers above those of content creators and influencers.

Without a single governing body, creators will have more autonomy over their content creation and can develop stronger communities and more authentic relationships with their followers.

Virtual communities will grow in popularity, and it will become essential for businesses to participate in order to connect with and stay relevant among their audiences.

Blockchain Technologies

The blockchain industry has grown rapidly as NFTs and cryptocurrency have become popular. Businesses must adapt marketing strategies to keep up with the evolving Web 3 market. Brands are already beginning to create their own metaverse spaces and NFT content. 

As Web 3 becomes more mainstream, blockchain companies and digital marketing agencies that specialize in Web 3 services are a key investment in the future of your business.

Web3 Marketing Services Built for Just You

Web3 marketing is an entirely different ball game. Here, innovation and community reign supreme. Thus, you need a specialized approach to reach your audience. Thankfully, our agency is steeped in the ethos of the space. We offer a comprehensive suite of services to propel your project to the forefront of Web3.


Fracas Public Relations Service develops compelling narratives that resonate with your target audience and ignite curiosity in key media outlets. This is a strategy you can’t afford to overlook, whether you’re just launching your project or need to raise funds or even attract users. Our PR team speaks the language of Web3. This way, you can always trust us to tell your story with maximum accuracy and excitement. 

Conversion Rate Optimization:

In Web3, every interaction matters. With expert conversion rate optimization, we dissect your website, user experience, and marketing funnel with meticulous attention to detail, identifying conversion roadblocks and crafting data-driven solutions. Through CRO tools like A/B testing, heatmaps, user feedback, and strategic optimization, we’ll turn casual visitors into enthusiastic participants. This could be joining your DAO, minting your NFTs, or investing in your token.

Influencer Marketing

Fracas connects you with the right Web3 influencers—the thought leaders,community builders, and early adopters—who hold the keys to reaching your target audience. We’ll start by identifying the perfect partners, nurturing authentic collaborations, and managing the entire campaign to ensure seamless synergy and maximum impact. Essentially, we create and execute effective influencer marketing campaigns that generate awareness, trust, and action for your Web3 brand.

Search Engine Optimization

Organic search is your gateway to a massive Web3 audience. We implement a data-driven search engine optimization strategy that targets relevant keywords across prominent Web3 search engines, building your authority and propelling you to the top of the results page. Be seen, be heard, and be discovered by the community actively searching for projects like yours. Our SEO strategy balances onsite, offsite, and technical efforts for the best results.

White Paper Writing

Your white paper is the foundation of your Web3 project. We write a clear, concise, and informative document that lays out your vision, technology, and roadmap with unwavering confidence. With our white paper writing agency by your side, it will be easier for you to attract investors, inspire trust, and establish yourself as a thought leader, thanks to a white paper that shines as brightly as your project’s potential.

Where Does Fracas Come into The Picture?

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How do I get into Web3 marketing?

How much does Web3 marketing cost?

Web3 marketing costs vary based on project scope. Expenses include development, advertising, and community engagement. Consult experts like us for tailored cost assessments.

How do you find reliable Web3 marketing experts?

What is the difference between Web2 marketing and Web3 marketing?