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The popularization of NFTs and crypto has fuelled developments in Web 3 and digital marketing
At Fracas Digital, we have the expertise to help our clients navigate the web 3 landscape.
Thanks to the rise of NFTs and crypto, Web3 digital marketing has undergone different changes and advancements over the years. That’s why the marketing strategies that were effective years ago might just not be what you need right now.
But don’t worry; you have us to rely on. At Fracas Digital, we are well-equipped to guide our clients through the ever-evolving Web 3 landscape.
Here, you’ll discover everything you need to know about Web3 and how we can make the marketing experience much easier for you.
Web3 is the third iteration of the internet; it aims to provide users with more intelligent and connected internet service.
Web1, the first internet generation, was static and read-only. The subsequent generation, Web 2.0, is the familiar interactive internet we use today. It is primarily driven by user-generated content on platforms like social media and blogs.
Now, with the emergence of Web 3, the future of Internet services is set to undergo a significant transformation.
Web 3 promises a far more reliable and enriched user experience. Users will gain greater control over their data, privacy, and content. Its defining features include a decentralized data network, the semantic web, and blockchain technology. These advancements hint at a future where internet services prioritize user empowerment and autonomy.
Unlike traditional models that rely on a single server, the decentralized web operates through numerous servers. This makes it more scalable and reliable.
Most importantly, you’ll have complete control over your data instead with zero influence from big tech firms like Google or Microsoft. That’s even more security for your personal information.
The semantic web strives to improve internet search efficiency by rendering web data machine-readable. This enhancement leads to more precise search results, ultimately improving the user experience.
Blockchain technology, on the other hand, introduces a digital ledger of transactions that is secure, immutable, and anonymous. Operated by a network of interconnected computers, a blockchain registers the transfer of digital assets, such as non-fungible tokens (NFTs).
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With our vast experience and a robust network of web3 influencers that are ready to promote your brand, we can give your project the exposure it deserves.
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The journey of digital marketing has always been parallel to the expansion of the internet. Initially, web advertising was one-sided, akin to traditional marketing. This was an era where customers only passively consumed static web banners on websites.
Then came Web 2, which took digital marketing a notch higher. Social media became a powerful tool, fostering two-way communication between brands and consumers. The ads also became more personalized based on user data.
Now, with Web 3, the landscape is evolving further. While there are still some echoes of Web 2, Web 3 brings finesse, autonomy, and a stronger community focus. It signals a shift towards a more balanced, empowered, and community-centric digital marketing era.
That said, here are some innovative solutions Web3 brings to the marketing table:
The Metaverse is growing rapidly in popularity – this is epitomised by Facebook changing its name to Meta – and is already being utilised within marketing by brands like H&M and Nike. The Metaverse will expand the possibilities of digital marketing, no longer limiting it to screens. Consumers will have access to virtual and augmented reality spaces, encouraging immersive participation to deliver an enhanced brand experience. This will lead to greater opportunities within the virtual events market, with consumer demand for more exploratory experiences where customers can manage what content to engage with and when. These brand experiences will be key to standing out and ensuring the focus is on building relationships and creating community with clients.
The Metaverse is gaining immense popularity, evident in Facebook’s rebranding to Meta, and brands like H&M and Nike already using it for marketing.
With the metaverse, digital marketing is no longer limited to screens. Consumers will have access to virtual and augmented reality spaces. That’s a great way to encourage immersive participation to deliver an enhanced brand experience.
It gets even better. Customers, today, want more exploratory experiences. They want to manage the content to engage with and when. Plus, they want to do this in the most immersive way possible. That means you have more opportunity to explore within the virtual events market.
You’re still early as well. Just be open to making the bold move and make sure you do this with a trusted agency like Fracas by your side.
Web-based marketing utilizes new technologies to enhance our understanding of the web. Search engine optimization (SEO) aims to create varied and engaging advertising suggestions, allowing marketers to deliver a better user experience through more precise ad targeting.
Cryptocurrency—digital currency exchanged on the blockchain—could be utilized as a part of Web 3 marketing efforts in the future.
For example, companies could reward customers with tokens instead of loyalty points or vouchers. Since proof of ownership is verified via the blockchain, this could provide a business with the opportunity to reward or even give additional digitalized assets (such as NFT content) to proven loyal customers.
Currently, tech giants such as Google collect and use consumer data. In a decentralized web, user privacy is protected by blockchain encryption. Users can therefore evade targeted website ads and traditional methods of advertiser tracking, or monetize it themselves.
We can now all agree that Web 3 will revolutionize the Web3 landscape. But the billion-dollar question now is: how can you prepare your business for it? Well, there are some key elements you have to focus on:
The decentralized nature of Web 3 means it will be user-centric. The lack of a single governing body will grant users greater autonomy over their data, privacy, and transparency from companies. By having a more active role in how their data is used, the power will be in the hands of consumers.
The same idea should reflect in your marketing as well. You have to keep your customers in charge.
DApps (decentralized applications) are a form of blockchain application and are rapidly growing in popularity. One example of a DApp is DTube, a media-sharing website similar to YouTube. Media-sharing platforms are often criticized for unfair censorship and prioritizing the needs of advertisers above those of content creators and influencers.
Without a single governing body, creators will have more autonomy over their content creation and can develop stronger communities and more authentic relationships with their followers.
Virtual communities will grow in popularity, and it will become essential for businesses to participate in order to connect with and stay relevant among their audiences.
The blockchain industry has grown rapidly as NFTs and cryptocurrency have become popular. Businesses must adapt marketing strategies to keep up with the evolving Web 3 market. Brands are already beginning to create their own metaverse spaces and NFT content.
As Web 3 becomes more mainstream, blockchain companies and digital marketing agencies that specialize in Web 3 services are a key investment in the future of your business.
Fracas Digital is a leading and trusted blockchain, web3, and NFT marketing agency. We’ve always worked with one principle: giving our clients the maximum satisfaction possible. To provide this level of satisfaction, we’ve been the brain behind several effective marketing strategies specific to Web3.
The most appealing part of it all is that you won’t have to go beyond your marketing budget. We create tailored solutions that guarantee excellent results by considering the resources you currently have.
Our highly experienced team has the knowledge, expertise, and technology to guide clients into the exciting world of NFTs, cryptocurrency, and blockchain technology.
And by the way, we are also a top Web3 influencer agency. We have the connections and expertise to bring your marketing campaign to success.
We take care of everything, from planning and selection to coordination. That way, the entire experience becomes auto-pilot for you. So don’t let the stress of influencer marketing hold you back; let us help you reach for the sky and take your Web3 project to new heights.
Web3 marketing is a decentralized approach leveraging blockchain technology. It focuses on transparent, user-centric experiences, utilizing concepts like NFTs, smart contracts, and decentralized applications to reshape marketing strategies.
To enter Web3 marketing, understand blockchain fundamentals, explore decentralized platforms, and engage with crypto communities. Also, acquire skills in NFTs, smart contracts, and blockchain marketing strategies.
Identify reliable Web3 marketing experts through industry reputation, portfolio assessment, and client reviews. Look for transparency, experience, and a proven track record.
Web2 marketing relies on centralized platforms; Web3 marketing embraces decentralization. Web3 uses blockchain, NFTs, and smart contracts, prioritizing user ownership and transparent interactions.
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