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 Building a Reputation That Echoes Success 

What sets great web3 businesses like DeGods or Binance apart in terms of success? They’ve succeeded in building a positive reputation and consistently making a favorable impression at every turn.

It’s not rocket science: trust and transparency rule in web3. For your business to thrive, your reputation needs to be rock-solid and people have to trust you enough. 

But this isn’t a day’s job, neither is it a one-man’s job. And considering how fragile web3 can be, it’s so easy to tarnish this reputation with a single misstep. That’s why you always want to have a reliable web3 PR firm by your side.

We are proud to be the brains behind some of the greatest marketing and PR successes in web3 today. Take, for instance, BRX. And that’s not surprising, because we’re not just another PR agency. We’re a team of passionate experts who deeply understand the nuances of the web3 landscape. We’re not afraid to push boundaries and challenge conventions. We’re committed to delivering results that exceed expectations.

With Fracas Web 3.0 agency as your partner, you can rest assured that your web3 project will get the attention it deserves. Our Web 3 agency helps you build a brand that stands out from the crowd and develop a PR strategy that drives results.

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What We Deliver

Let’s quickly run you through some of the excellent services we offer: 


1. Building Brand Recognition and Reputation

You need a solid brand identity and reputation to attract users, investors, and partners in Web3. We leverage our extensive network of media contacts and industry influencers to secure high-impact placements for your project, amplifying your brand's visibility and credibility.

2. Media Outreach and Coverage

We have an extensive network of media relations to secure placements for your project in top-tier publications and online platforms. Fracas also carefully creates press releases, pitches stories, and creates media kits that capture the attention of journalists and influencers to your project.

3. Community Engagement and social media management

Social media is the lifeblood of the web3 community, and we understand the power of engaging and interacting with your audience on these platforms. Our service involves developing effective social media strategies that foster community engagement, drive traffic to your project, and build a loyal following.

4. Crisis Management and Reputation Protection

It’s no secret that web3 is very unpredictable. That’s why our experts proactively offer crisis management services to help you navigate negative situations, protect your reputation, and maintain public trust in your project. You can count on us to tackle any issue before it escalates.

5. Thought Leadership Development

Media coverage is just a bit of what effective PR is all about. You also need to establish your project as a thought leader within the web3 community. We help position you as an industry leader, creating compelling narratives that showcase your project's innovation and impact. Our web3 SEO agency will also ensure that this content helps with lead generation.

6. Performance Measurement and Reporting

We believe in data-driven PR, and we provide you with detailed analytics and insights to track the effectiveness of our campaigns. We continuously monitor metrics like media coverage, engagement, etc., and optimize our strategies to ensure that your PR efforts are yielding the desired results.
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How to Get Started

If you’re convinced our PR and marketing agency would make the perfect partner, here’s how to get started: 

1. Schedule a Consultation

Our experts are eager to understand your project and discuss your PR goals. Schedule an initial consultation with our company to get the conversation started.

2. Share Your Project’s story.

Provide comprehensive details about your project, including its whitepaper, roadmap, and community engagement strategy.

3. Collaborate on a Tailored Strategy

We’ll work closely with you to develop a customized PR strategy that aligns with your specific objectives and target audience.

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Other services include:

Apart from being web3 PR pros, we also deliver excellent results in the following services, whether you’re international or you’re in the US or UK:

NFT PR agency services

Community management 

NFT marketing

Web3 marketing

Influencer marketing agency

Why do I need a Web3 PR agency?

How much do Web3 PR services cost?

How do I choose the right Web3 PR agency?

When selecting a Web3 PR agency, there are various factors to consider. For one, you want to check their web3 experience and understanding of blockchain technology. 

Look for agencies with a proven track record of success in the web3 industry, demonstrating their understanding of the unique challenges and opportunities of this decentralized landscape. Make sure they have client testimonials and proofs to show.

Don’t forget to assess whether the agency’s PR strategies align with your project’s goals, target audience, and overall vision for growth.

How can I measure the success of a Web3 PR campaign?

Measuring the success of a Web3 PR campaign involves tracking various metrics, including:

  • Media coverage: Monitor the quantity and quality of media placements, website traffic considering the reach, reputation, and relevance of the media outlets.
  • Community engagement: Measure community metrics such as forum activity, Telegram group engagement, and Discord server growth to gauge the campaign’s effectiveness in fostering community engagement.

Brand awareness and reputation: Track metrics such as brand mentions, sentiment analysis, and overall brand perception to assess the campaign’s impact on your project’s reputation and recognition.

What are the most important things to consider when developing a Web3 PR strategy?

Key considerations for developing a Web3 PR strategy include:

  • Target audience: Clearly define your target audience, understanding their demographics, interests, and preferred communication channels.
  • Community engagement: Integrate community engagement into your PR strategy, fostering discussions, addressing concerns, and building relationships with key influencers.

Data-driven approach: Continuously monitor and analyze PR campaign performance, using data to refine strategies and optimize results.

What are some common PR mistakes that Web3 companies make?

Common PR mistakes that Web3 companies make include:

  • Lack of a clear PR strategy: Without a well-defined PR strategy, your efforts may lack focus and direction, reducing their effectiveness.
  • Inconsistent messaging: Inconsistent messaging and branding services can confuse your audience and erode your project’s brand identity.

Neglecting community engagement: Ignoring community engagement can alienate your audience and hinder organic growth.