Influencer Marketing

With an extensive network of crypto influencers, we can help to match you with a crypto influencer who aligns with your brand and what it has to offer.

We can connect you to the right people who have a large following in the crypto industry.

They will then help to promote your crypto project by introducing it to a wider audience through influencer campaigns.

From macro-influencers to micro-influencers, we can assure you that the influencer chosen is right for you and your brand.

The Fracas team will:

• Pick the right crypto influencers to promote your project
• Gain trust through building positive relationships with influencers who align with your crypto projects
• Boost your online content strategy
• Utilise the power of influencer marketing to grow your audience
• Target receptive audiences
• Spend less money whilst getting more out of campaigns led by influencers who are knowledgeable on your crypto and believe in it, just as much as you do

Public Relations

As part of any marketing strategy, PR plays an important role in crypto marketing, not just when it comes to a crypto marketing agency, but marketing agencies in general.

Our team at Fracas has experience in creating hype around crypto brands, through the use of press releases and positive PR coverage.

You can feel confident in knowing that we will help to spread the word, letting the world know your story in a way that will lift your image with positive PR.

Fracas will:

• Build relationships and engage with online publishers and bloggers
• Build a name within the crypto market
• Build relationships with journalists and media professionals
• Collaborate with top media crypto brands with press releases
• Put together news that's worthy of the press, based around your crypto project
• Work towards getting your project featured in relevant publications and crypto websites

Community Management

As a cryptocurrency marketing agency, we also provide crypto companies with community management.

With our team at Fracas, you can build and grow your crypto community. We can help with designing a strategy on both Telegram and Discord, to create new followers and engage.

With a reliable team of professionals in community management, our moderators are experienced in handling NFT and crypto communities of all sizes, with regular discussions, activities, and competitions to help grow your community.

Our team will:

• Create and moderate communities across social media and digital platforms
• Boost interest with your crypto project
• Ensure responsiveness across your crypto community and answer all questions
• Ensure concerns are dealt with promptly
• Provide maximum security to prevent hacker attacks
• Help to set up and manage your Discord or Telegram group, set up rules and moderation, and add bots
• Organise events, AMAs and FAQs
• Curate content for your group including announcements, updates, podcasts and interviews

Email Marketing

As far as marketing tools go, email marketing is a powerhouse that's not to be neglected, especially as part of a crypto marketing strategy.

There are a plethora of email marketing tools out there, that all want your attention

That's why it is very important to choose the correct one that is appropriate for you and your brand.

We can entice customers using personalised messages that will help to promote your brand.

We will:

• Construct emails that are more visually appealing
• Use automation and send out emails to lists
• Reach a wider audience and retain existing audience

Search Engine Optimisation (SEO)

Our Search Engine Optimization specialist team and our group of expert content writers will drive conversion and boost organic traffic with a bespoke marketing plan that caters specifically to you and your crypto business.

We provide:

• SEO goal evaluation and KPI setting
• Bespoke marketing plan to increase online presence, search rankings, and organic traffic
• Content marketing strategy planning and execution
• Ongoing marketing research and analysis of other crypto projects as competitors
• Technical SEO and analysis of infrastructure
• ROI measurements and continuous optimization
• Continuous content marketing campaign tracking and monitoring

Paid Ads

To help your crypto projects grow faster within the crypto market, our experts in advertising will curate ads, focusing on your target audience and attracting maximum engagement.

By researching keywords with their knowledge of Search Engine Optimisation, our media team can locate the ad platforms where your target audience is present, and take care of media buying with each platform.

As a crypto marketing company with extensive knowledge of the blockchain industry, we know that it’s critical to engage the services of an expert blockchain development agency that understands the requirements of your project, and aligns with the vision of your business.

We will provide you with:

• World-class content creation for your ads with a specialist team of writers, designers, and video editors who will help to drive traffic to your crypto project
• Detailed keyword discovery to find the target audience
• Ad creation and optimization
• Blockchain Development
• Building a blockchain-based platform can be a complex process, and every application of blockchain technology is unique.

Branding

Branding is one of the most essential components any company that wants to invest in a crypto project needs to consider.   Many crypto and NFT projects owe their successes to strong, unanimous and professional branding. 

At Fracas, we will ensure that your crypto brand will be instantly recognisable and attract all the needed attention.

We provide:

• Logo and slogan design
• Brand Messaging
• Brand Positioning
• Brand Voice & Tone
• Brand Style Guide production
• Social Media Branding
• Audience targeting