You may have noticed that some projects always seem to be one step ahead. They effortlessly attract attention, gain a loyal following and achieve remarkable success. 

How do they do it? Well, sometimes the secret lies in their NFT marketing agency.

In the dynamic world of NFTs, where every move counts, partnering with the right agency can make all the difference.

So, perhaps you're wondering how to soar to new heights with your NFT project,  keep reading. This article will unveil 19 NFT agencies that will help you leave your competitors in awe. Let’s start at the top. 

NFT marketing is all about promoting and showcasing non-fungible tokens (NFTs) to the right audience. It's about capturing the attention of collectors, enthusiasts, and potential buyers who are eager to own unique digital assets.

Sadly, sometimes, creators fall short in this aspect. Moreover, since the tactics technologies, and audiences in NFTs are ever-changing, it becomes even more difficult for creators to run marketing simultaneously with creating. 

That's where NFT marketing agencies come into play. They specialize in navigating the complex world of NFTs, helping creators and projects gain the visibility they need to succeed. With their expertise, they can guide you through the process of minting, launching, and marketing your NFTs, ensuring that you reach your target audience and achieve your deserved recognition. 

Is an NFT Marketing Agency Better Than Traditional Marketing Agencies?

NFT marketing agencies are specialized in the unique world of non-fungible tokens. They understand the intricacies of the NFT market, the trends, and the strategies that work best to capture the attention of collectors and enthusiasts. With their expertise, they can provide tailored marketing strategies specifically designed for NFT projects.

On the other hand, traditional marketing agencies have experience in broader marketing strategies that may not be as attuned to the specific needs of NFTs. They might not fully grasp the intricacies of the NFT market, potentially missing out on crucial opportunities to promote your digital assets effectively.

Additionally, NFT agencies often have established connections within the NFT community. They have relationships with influencers, collectors, and platforms that can help amplify your NFT project's reach. They know the right channels to showcase your NFTs and can tap into existing communities that are passionate about the digital art and collectibles space.

However, note that traditional marketing agencies bring their own set of skills and expertise to the table. They have extensive experience in marketing across various industries and can offer valuable insights and strategies that may apply to your NFT project.

Ultimately, the decision between an NFT agency and a traditional marketing agency depends on your specific goals and needs. If you're solely focused on promoting and marketing your NFTs, an NFT marketing agency may be the better choice due to its specialization and industry connections.

What Are The Best NFT Marketing Agencies to Watch in 2023? 

With no further ado, here are some of the top agencies to look out for if you’re trying to market your project in 2023:

Fracas is an innovative NFT marketing agency that helps creators and projects promote their non-fungible tokens (NFTs) with unique strategies and tailored solutions.

The agency has a team of experienced professionals who excel in creating innovative NFT marketing strategies. From partnering with influencers and collaborations to leveraging social media, SEO, whitepapers, and branding, it knows exactly how to make your project stand out.

Fracas goes beyond just marketing. It also helps you bring your NFT to life. From ideation to validation and design, Fracas is there every step of the way.

Need assistance with tokenomics consulting or developing bots for your NFT Discord community? Fracas has got you covered. It provides comprehensive support to ensure that all aspects of your NFT and crypto projects are optimized for success.

That’s not all. Fracas also believes that every project is unique and should be approached as such. They take the time to understand your specific goals and objectives, creating customized strategies to help you achieve them.

What makes Fracas even more impressive is its advisory team. They are advised by an ex-CEO of an FTSE250 multinational, which means they have access to top-notch industry insights and expertise. With this level of guidance, you can trust that Fracas knows what they're doing.

But let's talk about the results. Fracas has an impressive track record. They helped Luckypunx sell out their collection of 7777 NFTs and even trended at the number 1 spot on OpenSea. They also played a significant role in helping the Crypto Bull Society raise a capital of $7.9 million. It achieved this while also building a thriving and engaged community across social channels for the project. 

Do you know the best part? You start noticing the results within the first few weeks of working with Fracas. This holds whether you’re in an early stage or a relatively established NFT project. 

If you have any doubts or questions, the agency offers personalized consultation.  Its team of professionals will be more than happy to guide you through the process, addressing any doubts or questions you may have along the way.

So, you can go ahead and book a consultation now. 

Transparent about everything from scratch, such as fees, timeline, etc. Nothing hidden, no surprises - just transparency and complete peace of mind. 

Clients can expect regular progress tracking and comprehensive reporting to understand the impact of their marketing efforts.

An extensive network of influencers, collectors, and platforms within the NFT community, enabling Fracas to amplify project reach and engagement.

Personalized consultations and guidance from a team of professionals, ensuring clients receive the support they need throughout the process.

Ability to develop bots for NFT Discord communities, enhancing engagement and fostering a thriving and interactive community. 

Melrose PR is a specialized NFT marketing agency based in Los Angeles, California. Founded in 2012, it has a wealth of experience and a deep understanding of the NFT market. Melrose PR offers a comprehensive range of services tailored specifically for NFT projects. From strategic public relations and media outreach to influencer partnerships and social media management, it has the expertise to elevate the visibility and reputation of NFT projects. 

Strong emphasis on storytelling and brand positioning, 

Crafts compelling narratives to captivate audiences and generate buzz in the NFT community. 

Blockchain App Factory is a renowned agency that specializes in various blockchain solutions, including NFT marketing. With its extensive experience and expertise, they have become a trusted name in the industry. It offers a wide range of services tailored specifically for NFT projects, helping clients navigate the complexities of the market and maximize their potential for success.

Marketplace development for NFT projects 

Coinbound has, undoubtedly, made a significant impact in the industry. With its in-depth knowledge and expertise, it offers a range of services tailored specifically for NFT projects. From influencer marketing and community management to content creation and social media strategies, Coinbound knows how to attract attention and engage with the NFT community. 

With a focus on driving brand awareness and maximizing project visibility, Coinbound helps NFT creators gain a competitive edge and reach their target audience effectively.

Extensive influencer marketing and network. 

Tailored social media strategies to ensure maximum reach and engagement. 

Coniscribble is a marketing service that can help handle your PR release needs. It has, over the years, built relationships with too NFT media outlets like Cointelegraph, NFT Evening, etc. And as such, you can easily find yourself featured on top nft news sites by partnering with this brand. 

But to work with Coinscribble, you should be budgeting nothing less than $1400. 

Press release distribution for NFT projects. 

INORU caters to the unique needs of NFT creators and projects. With its experience in digital marketing and blockchain technology, it has a wide range of services to maximize the potential of NFT projects. INORU's services include NFT marketplace development, Ethereum and BRC20 token creation, smart contract development, and comprehensive marketing strategies. If you’re opting for this service, you should be ready to pay anywhere from $5000 to $10000. 

Marketplace development for your NFT project 

Token creation with a focus on Ethereum and BRC20. 

Viral Nation is a multinational digital marketing agency that specializes in influencer marketing, content creation, blockchain, and Web3. It has a team of experienced professionals who can help you reach your target audience and generate excitement for your NFT project.

BlockchainPR is an NFT marketing service that focuses on sponsored content, social media post, and PR. It’s been in the game since 2010. So, this agency understands how to get major publications talking about your project. So, if you’re an early-stage project, you might be interested. 

NinjaPromo is a full-service marketing agency with a focus on crypto, fintech, and B2B marketing. It offers a wide range of services, including social media marketing, content marketing, and public relations. This agency has a proven track record of success in the crypto and NFT space, and might just be the partner you need to grow your NFT project.

NeoReach offers data-backed marketing strategies for decentralized projects, remote teams, and Web3-based targets. It has a reliable network of over 150M influencers, who can help you reach your target audience and generate excitement for your NFT project.

Omni Agency is a full-stack digital marketing agency and a community management agency for blockchain projects. It can help you with all aspects of your NFT project, from marketing and community management to development and design.

LetsTok is an influencer marketing agency created during the pandemic in 2020. It is known to be the core of the success of several projects like Kryptomon. It has a global database of influencers and proprietary AI-driven technology that has made it stay competitive over the years. 

NFT Boosts is a flagship marketing company claiming to have a total reach of 25 million followers. Whether you’re looking for an organic mass shilling or you’re just looking to bring more eyes to your project, NFTBoost might be able to help you with that. 

Consultation on social media pages setup 

DAPIXEL is a new kid on the block. However, it has already made a name for itself owing to several successful NFT strategies. You can also take advantage of its 30-minute free consultation to understand what your project actually needs. 

Find out your goals and creates roadmaps to reaching them. 

Works with your budget and investment for the best result. 

Looking for a trusted partner for your NFT promotion? Try ICODA. It offers services like paid advertising, PR, and social media marketing. It also helps you find people to invest in your art and drive more traffic to your website. ICODA takes things further to get you listed on your preferred marketplace. 

CryptoVirally is a ready-to-buy NFT marketing service. It offers its services in packages ranging from $2500 to $10000, depending on the needs of your project. CryptoVirally handles your PR, brand awareness, and other promotional efforts. It also has connections with media outlets like Cointelegraph, which can help bring your project to the limelight. 

AppDupe is all about creating extraordinary NFTs that cover both virtual and physical assets. They're on a mission to help your NFTs succeed by offering personalized marketing services targeting your desired audience. With AppDupe, you can take advantage of their dedicated marketplace, where you can easily transform your creations into NFTs. 

Tokenize your work on a blockchain network 

No Rug is a full-service agency based in Indonesia. It has played a significant role in the success of numerous NFT endeavors, showcasing their expertise and dedication to the space. The agency offers a range of services specifically tailored for NFT projects. One of their key strengths is NFT influencer marketing, where it collaborates with influential figures in the NFT community to promote and endorse projects. This helps you drive awareness and engagement.

CryptoPR is an NFT marketing agency that specializes in issuing press releases on popular crypto websites. Based in Russia, it offers a range of services to help NFT projects gain visibility and attract attention. Its expertise lies in crafting compelling press releases that effectively highlight the unique aspects of NFT projects and generate interest among crypto enthusiasts.

Things to Consider Before Choosing an NFT Marketing Agency

When choosing an NFT marketing agency, it is important to consider your specific needs and budget. Some factors to consider include:

It is also important to get references from other NFT projects that have worked with the agency. This will give you a good idea of the agency's work ethic and results.

Once you have chosen an NFT marketing agency, it is important to work with them closely to develop a marketing plan that meets your specific needs. The agency should be able to help you reach your target audience, generate excitement for your NFT project, and ultimately sell your NFTs.

Here are some additional tips for choosing an NFT marketing agency:

Get multiple quotes from different agencies.

Ask about the agency's experience with NFT marketing.

Get references from other NFT projects that have worked with the agency.

Work with the agency to develop a marketing plan that meets your needs.

By following these tips, you can choose an NFT marketing agency that will help you launch and grow your NFT project.

A: Fracas is widely regarded as one of the best NFT marketing agencies in the industry. With its extensive experience, innovative strategies, and successful track record, Fracas stands out as a trusted partner for NFT projects.

A: The cost of NFT marketing can vary depending on various factors such as the scope of services, project goals, and the agency you choose to work with. It's best to reach out to different agencies and discuss your specific needs to get an accurate quote tailored to your project.

A: The number of NFT companies is constantly growing as the NFT market continues to expand. With the increasing popularity and adoption of non-fungible tokens, there is a wide range of NFT companies offering various services such as NFT marketing, marketplace development, and token creation.

Q: Can you sell an NFT without marketing?

A: Selling an NFT without marketing can significantly limit its visibility and chances of attracting potential buyers. Effective marketing plays a crucial role in creating awareness, generating interest, and driving demand for NFT projects. Therefore, it is highly recommended to invest in NFT marketing to maximize the success of your NFT sale.

A: To promote your 10k NFT project, it's important to employ a comprehensive marketing strategy. Start by leveraging social media platforms and engaging with the NFT community. Collaborate with influencers and tastemakers who have a significant following in the NFT space. Utilize email marketing, content creation, and partnerships with relevant platforms to increase exposure. Additionally, consider participating in NFT marketplaces and auctions to showcase your project to potential buyers. Consulting with an experienced NFT marketing agency, like Fracas, can also provide valuable guidance and support in promoting your 10k NFT project effectively

If you have an NFT project that needs traction, you’ll find 19 NFT marketing agencies to consider.

Top 19 NFT Marketing Agencies to Use in 2023

Crypto influencer marketing is a revolutionary branch in terms of marketing strategy, as crypto influencers are shaping the future of web3 and crypto.

In this article, we are highlighting the top 10 web3 influencers to work with this year. These individuals have a wealth of knowledge and experience when it comes to web3 and blockchain technology, and can help your project thrive, and your company stay ahead of the curve when it comes to the latest trends and developments.

To gain a competitive edge during the early stages of your DeFi project is crucial towards it's success. The community is one of the most crucial elements that will influence the success of your marketing campaigns and that will eventually determine the final result of your efforts. Crypto Influencers can not only change the direction of your marketing strategies but also direct the target audience towards you, and provide crucial steps with community building. 

We've all experienced influencers on YouTube, Instagram and Twitter, exploring their respective niches and transforming the direction of the stream of current trends. Famous crypto influencers are springing like mushrooms after the rain, and it's important to understand each and every one's individual niche in order to contact the right person to work with. 

Before that, however, let's understand influencer management and marketing, what it actually is, and what it can do for your project.

Understanding Web3 Influencer Management and Marketing

There are boundless opportunities to activate and engage your target audience via influencer campaigns. With their vast followings, industry-leading results, and excellent content creation, engaging the right influencers to bring out your brand story is a leading way to win over the right audience, using truly global campaigns that are infused with creative strategies.

This could not be more true for crypto projects, where you can create influencer marketing campaigns using cutting-edge platforms like the Metaverse, as well as across popular social media and crypto platforms. However, exploiting this ripe opportunity takes careful planning, selection and coordination to create viral results.

Expertise in Outreach & Community Management

Marketing with Web3 influencers enables you to tap into vast audiences by working with some of the most influential personalities in the world of crypto. Crypto influencers not only update the crypto enthusiasts on news and insights, and build a meaningful relationships with their audience, but they also bring in the newbies via their YouTube channel, Instagram account and social media. 

Some of the cryptocurrency influencers have become crypto experts and provide the crypto community with many valuable insights into blockchain technology. 

Research and strategy are crucial in the majority of digital advertising and social media marketing techniques. You need to invest time in researching the individual influencers. Unfortunately, the crypto and blockchain technology market is in decline in recent months - that's why you will need to be careful about picking the right influencer. As choosing the right crypto influencer can determine if your project is success or failure, it is really important to understand the specific stages of influencer marketing strategies such as:

Identifying & sourcing Influencer services

Campaigns across social media platforms including paid media

Some of the top influencers in crypto marketing, NFT marketing, and web3 marketing industry tend to cover a wide variety of topics ranging from from initial coin offering, through metaverse development, to token distribution strategies, in order to appeal to any crypto enthusiast and therefore create a large audience.

Despite the large vastness of the areas within crypto space that crypto influencers cover, it is also important to pick and influencer who's content aligns best with your project. It's also important to remember that top cryptocurrency influencers with an engaged audience can change the trajectory of a project in a few short weeks and shake up the crypto market.

Furthermore, a large facto which will determine your partnership with crypto influencers would be budget, as the relationship needs to be mutually beneficial. 

Tips for Working with The Top Crypto Influencers 

Finally, before we carry on onto the list, it's important to highlight some more tips for reaching out and working with the influencers from crypto sphere. 

Defining your KPIs
Your KPI framework should be clear and usable for everybody. It is essential to understand what success looks like in every one of the different platforms you will be using.

Clarification of Campaign Goals
It is also important to clarify your campaign goals, for example, increasing the traffic on your website or social media platforms by X or Z % If you approach an influencer with these clear goals, it's more likely you will come up with a mutually beneficial deal. 

Finalize Your Roadmap And Milestones
What can help with that is coming up with a precise Roadmap for your project, and putting it in your White Paper. You can find out more about White Paper writing here: https://fracasdigital.com/crypto-write-paper-writing

Tone Of Voice
What top influencers value in a project is an established and consistent creative voice that is visible throughout. It's worth hiring content writers and content development specialists so that your project can thrive creatively.

Do you want to target web 3.0 veterans and "crypto bros" or people who don't know anything about web 3.0 but will find great utility within it? If you know the answer, it will be easier to get to work with an influencer.

TOP 10 WEB3 INFLUENCERS TO WORK WITH IN 2023

DataDash is linked to the Twitter account of the content creator Nicholas Merten, who has worked in the crypto world since 2017, and it is one of the largest YouTube channels about crypto marketing, cryptocurrencies and blockchain.

Crypto4Light is more of a niche influencer, producing blog posts and YouTube content about cryptocurrency, NFTs, metaverse, blockchain app, and reviews of tokens. 

The Youtube channel is focused on the future of web3 and the development of supply chain and decentralized finance.

Vitalik Buterin is the creator of Ethereum, and a frequent speaker at conferences and events. However hard he might be to approach, he is always eager to share his thoughts and ideas about the future of blockchain and decentralized technology.

The Millenial Market is a channel which is dedicated to providing crypto news and investing in education, stocks, cryptocurrency and other assets within the crypto industry. It is a must-follow for any crypto enthusiast.

Zueljin Gaming is built by Zueljin who is a gamer and an NFT enthusiast interested in new digital currencies, decentralized applications and expertise spanning across many industries. 

His content is focused on the impact of blockchain world on the gaming industry, NFT games, and decentralised gaming across the web 3.0

Crypto Banter covers crypto news and shares information from across the blochain space, and related to the crypto market, such as bitcoin training and latest crypto news.

Their speciality is talking about potential investors, sales and business. 

CryptoBusy, owned by Tom and Josh who are web 3.0 veterans, is a crypto breaking news and analysis influencer account. They also provide reviews for new coins, as well as educational content.

CZ Binance, also known as Changpeng Zhao, is the founder and CEO of Binance, one of the world's largest cryptocurrency exchanges. He is a highly respected figure in the industry and has a large following on social media. 

However hard he may be to get, working with CZ could give your project an access to his large and engaged audience. 

Tom Games NFT is a channel focusing on NFT games reviews and investigating NFTs within the gaming industry.

The tone of the channel is fun and unique and provides educational value while educating the audience.

Fomotion is centered around community, and uses YouTube to promote airdrops, hidden gems, and new hot coins on the market, as well as providing latest crypto news. Working with them can be great for your community building. 

Fracas - Blockchain Technology Studio & Influencer Marketing Agency 

Before you hit up "the big guys," it might be worth looking at more approachable influencers to quickly boost the traffic and hype around your crypto project. 

At Fracas, we are experienced not only in web3 development, but also in influencer marketing campaigns and representing influencers as an agency. 

Fracas is a pioneer in the influencer marketing industry, and a revolutionary digital studio managing talent across web2 and web3.

We manage influencer marketing campaigns , personal branding, talent representation and all things web3, and represent the highest quality of Digital Talent, with a focus on influencers who bring good value to their audience.

https://fracasdigital.com/influencer-agency

https://fracasdigital.com/influencer-marketing-agency

With the world of web3 evolving rapidly as ever, it's becoming increasingly common, and important for businesses and individuals to understand the useful tactic of working with some of the most renowned crypto influencers.

Top 10 Web 3.0 Influencers to Work with in 2023 | Fracas Web 3.0 Studio

Top 10 Web 3.0 Influencers to Work with in 2023

What we understand as ‘Tokenomics’ is the study of the economic systems and principles that drive the design, development and distribution of tokens in a blockchain project. 

In every NFT white paper that you can find online, you will find a ‘Tokenomics’ section, highlighting the specifics of creating incentives, rewards and governance mechanisms. 

A token is a digital asset that can be bought, sold, and traded on a blockchain. Tokens can be used to represent a variety of things, including security tokens and utility tokens, which can be used to access a product or service, and governance tokens, which give holders a say in the management and direction of a project. 

The value of a token is determined by supply and demand, and the price of a token can fluctuate based on market conditions.

In a sense, Tokenomics lets you, and especially the NFT holders in the project, understand not only what particular value within the project they specifically obtain by purchasing the token, but also how that exchange is achieved technologically and economically within the blockchain.

In this article, we will highlight the key elements of Tokenomics and explain its crucial role in building a crypto project.

Smart contracts play a crucial role in tokenomics by automating the distribution of tokens and incorporating various aspects of governance mechanisms. 

What they are is a self-executing code on a blockchain that can facilitate the exchange of tokens between buyers and sellers. They create transparency, trust, and security for transactions and are a key component of decentralized finance (DeFi) projects.

There is no mediation in smart contracts and therefore, when all the conditions are met, the transaction is automatical. The smart contract is the only tool to validate transactions, therefore, there is no need for a middleman. Thanks to that, Smart contracts allow for the automation of different processes, for example, the distribution of tokens to investors in an initial coin offering (ICO). What they can also do is incorporate various aspects of the governance mechanisms. 

Smart contracts help in creating transparency, trust and security in the transaction, and they are a basis of the decentralised finance (DeFi) world. 

Tokenomics is an essential factor in developing a blockchain project, and a well-designed tokenomics model is crucial for the success of a project. 

That’s why blockchain initiatives and businesses that want to stay on the surface of the industry need to invest in a well-designed and balanced tokenomics model and purchase an audit for their smart contract. 

Tokenomics also plays a crucial role in determining the value of a cryptocurrency. A well-designed tokenomics model can create a healthy market activity, which can result in a stable cryptocurrency value and a strong long-term value.

One important aspect of tokenomics is the initial coin offering (ICO), which is a fundraising method where a new crypto project sells a certain number of tokens to early investors in exchange for money or other cryptocurrencies. The allocation of crypto tokens and vesting schedules are also important considerations for tokenomics in the early days of a project.

Another important aspect of tokenomics is the maximum supply of tokens. The maximum supply is the total number of tokens that will ever be created, and it helps determine the circulating supply, which is the number of tokens that are currently available for trading.

In recent years, blockchain technology and crypto space have attracted massive investor interest, leading to an increase in the number of crypto projects. With this, the importance of tokenomics has become even more evident as it is essential to understand a project's tokenomics before investing. Tokenomics is especially important for new investors who want to be a part of a promising project from the get-go, as it allows them to have a better idea of how the project will be funded, the team behind the project, and the tokenomics itself.

Creating a good tokenomics model involves several steps such as stakeholder identification, token design, creation of smart contracts, and smart contract auditing. Token distribution, token supply, token value, and maximum supply are all important factors to consider when designing a tokenomics model. A well-designed tokenomics model aligns the interests of all parties involved, including project teams, token holders, and investors. 

Badly designed tokenomics models have led to people investing in NFTs with incentives based purely on speculation, which is a harmful strategy, that might work short term, but will submerge your project in horrible trouble the day the truth is revealed.

How to distinguish the good from the bad?

A well-built tokenomics model is one that aligns the interests of all parties involved in the crypto project. What it should essentially do is incentivise all the stakeholders including the investors, the users, but also – the project team and team leaders. 

Another element it should have is a clear use case for the token, which provides value to holders and drives demand for the token. 

The utility of your tokenomics model has to be clearly defined and have a clear purpose, such as being used as a means of exchange on the platform and a way to access certain features, e.g. online communities etc.

A healthy token distribution is another factor that is very important in creating a good tokenomics model. The initial distribution of the tokens should not only be fair but also equitable, creating a long-term plan for token issuance and buyback. If your plan for the ICO and other fundraising mechanisms, as well as the total supply, is transparent from the get-go, then there is a good chance of your project having a fair distribution mechanism.

Lack of thereof could not only mean the lack of decentralisation in the token’s distribution but also potentially favouring a small group of individuals or entities, with a little-to-none long-term plan for token issuance and buyback.

The buyback and burn mechanism itself is also crucial for helping to reduce the overall supply of tokens so that the token's price doesn’t dramatically drop, and increasing the value of existing tokens, for example by the project team buying the tokens back from the market. Without the token buyback and burn mechanisms your project will be deemed to suffer from inflation and a decrease in the value of existing tokens. The project also needs to be vested for the team, which ensures that they will be working on it long-term instead of disappearing soon as the token is launched.

It’s very important to remember that those aspects need to be integrated into the development stage of the project. The tokenomics model should be closely tied to it, and the incentives for the developers as well as all the other aspects listed above should be already written into the tokenomics model.

Tokenomics also plays a role in the cryptocurrency market as a whole. Cryptocurrency tokens are often compared to fiat money and are subject to the same laws of supply and demand. However, unlike fiat money, the value of a cryptocurrency token can be artificially inflated or deflated by the actions of project teams, token holders, and investors. This makes it even more important to have a good understanding of tokenomics when assessing the potential of a new crypto project.

In the context of the stock market, tokenomics can be compared to monetary policy and game theory, where the central authority controls the supply and demand of money, tokenomics on the other hand, the team behind the project, the holders and the investors have a say in the supply and demand of tokens and the project's direction.

In conclusion, tokenomics is an important aspect of the crypto space, it plays a vital role in determining the value and potential of a crypto project. It is important to understand tokenomics when assessing new projects and invest in well-designed tokenomics models with a promising team and a healthy market activity. Crypto project teams, holders, and public investors should all be educated in the field of tokenomics to ensure that they understand the different aspects of tokenomics and how they can impact the value of a token. In the long run, a well-designed tokenomics model can ensure a healthy crypto economy and increase the value of your investment.

Who can help you with that is Tokenomics Consulting Agency.

Tokenomics is a complex field that requires a deep understanding of blockchain technology, crypto-economics, and market dynamics. That's why companies like Fracas, a web3 studio versed in all things blockchain, offer a wide range of crypto and NFT-related development and marketing services to help projects succeed.

One of the key services that we offer at Fracas is the development and optimization of tokenomics models. Tokenomics is the study of the economic systems and principles that drive the design, development, and distribution of tokens in a blockchain project. A well-designed tokenomics model is essential for the success of any crypto project, but it can be difficult to get right. That's why we work with our clients to ensure that their tokenomics models are sound and that they are properly integrated into their projects.

We understand that every project is unique and that there's no one-size-fits-all approach to tokenomics. That's why we take a holistic approach to our consulting services. We take the time to understand our client's goals, target market, and unique characteristics of their project. From there, we work with them to develop a tokenomics model that is tailored to their specific needs and that will help them achieve their goals.

Pick Fracas - A  Web3 Studio & Tokenomics Consulting Agency

At Fracas, we believe in creating sustainable, profitable and holistic DeFi ecosystems for our clients. We work to empower their communities to grow and thrive both in the long term and from the get-go. Our goal is to help our clients build projects that are not only successful in the short-term but that have the potential to become long-term sustainable ventures.

Whether you're a blockchain start-up, an established business looking to leverage blockchain technology, or an individual with a great idea for a crypto project, we're here to help. Our team of experts has a wealth of experience and can provide you with the guidance and support you need to bring your project to launch.

If you're interested in learning more about how we can help you with your crypto or NFT project, please don't hesitate to contact us. We'd be happy to discuss your project with you and provide you with a quote for our services. So if you are looking to stand out in the blockchain industry and create a well-designed, profitable and sustainable project, Fracas is your best bet.

Tokenomics is a factor which determins the success of failure of a crypto project. We are here to help you understand Tokenomics and why it's so important.

What is Tokenomics and How Does it Work? | Fracas

The Best Tools and Strategies for ICO Marketing

Maximising the uptake of your ICO (Initial Coin Offering) by attracting the right people, in the right places, and by providing inspiration and value to them is no easy task in a thriving but increasingly crowded cryptocurrency market. 

Statisa has collated data showing that $14Bn was raised in 2019 alone!

Nailing your ICO campaign is integral to ensuring you get the funding and traction you need. So we have created our own guide to help you to do just this.

Regulations from governments and platforms such as Google and Facebook impose restrictions on the free digital marketing of ICOs; verifying your ICO with them can be time-consuming and may not get you the results you need. 

Many channels used for digital marketing, such as mainstream social media platforms, news outlets or influencers will have audiences that will not be keen on crypto. Instead, the opportunities lie elsewhere with crypto outlets and influencers, as well as platforms such as Medium and Telegram. 

ICO projects also tend to seek investment from private and institutional investors, and so the scope of channels gets expanded to paid advertising, and places like crowdfunding platforms, ICO directories, and social media used more often within the ICO space, such as Discord.

ICO marketing gives opportunities to incentivise crypto community adoption from the public, investors and marketing partners via airdrops. In this way, your brand and your token can be leveraged ahead of its launch to boost traction.

Crypto brands can also use blockchain marketing to assure a quality community and leads. 

With the right strategy, brands can leverage the open network of crypto communities to engage more deeply with their target audience compared to most other sectors. Quality content, relationships, community, and engagement are key. 

Next, we discuss the marketing strategy for your ICO project and then give you 9 tools to make your marketing strategies successful.

A solid ICO marketing strategy is built not just for a successful launch, but also cultivates long-term prospects for your brand and token.

The value of the vast majority of tokens decreases substantially once a year has passed from launch, with many dying out. 

So, building a loyal and growing community, a network of affiliates, collaborators, stakeholders, investors, and a global reach, will be essential to keeping the growth rocket going. To do this, consistently providing value and inspiration to these groups will be key. 

A marketing strategy can be summed up into six key elements: 

Goals: Setting measurable goals for your ICO and marketing plan

Audience - A sophisticated picture of who you will reach and what motivates them

Brand - Your story, values, brand voice, and unique selling points 

Content - The types of content you’ll create, for who (audience) and where (network)

Network - A set of channels to reach your audience segments effectively

Measurement - How you’ll measure the effectiveness of your strategy and content 

ICO marketing has many nuances for success. You’ll also be marketing to potential investors and using channels such as ICO Directories to list your token. Here are 9 great tools for hitting the ground running with your ICO marketing strategy.

9 Marketing Tools for Your ICO Marketing Campaign

Whitepapers can give crypto enthusiasts and particularly investors cause for excitement and get them jumping on board. Think of it more as a business plan with technical elements. 

A carefully written whitepaper does three key things: it shows what your offering does, how it works, and why it's worth investing in. Here are some key elements to include: 

Description of the market and the problem

Description of your product that solves the problem

Tokens: the token distribution plan with ROI projections for investors

How the raised funds are going to be used

Content is your gateway to giving value to your audience and inspiring them. Content marketing raises awareness, moves your audience through the customer journey, and in this way builds your traction. 

The following can be powerful for your content marketing plans: 

Videos - Videos are highly shareable and are great for explainers and can keep your audience’s attention. Remember most people see videos with no audio, so take care to make the visuals great! 