A blockchain is a record of transactions of digital assets across all computer system networks. Each block in a blockchain consists of several online transactions, with any new recorded transactions being automatically distributed throughout the entire network of computer systems. Blockchains are most famously known for their significance within cryptocurrencies and are mostly decentralised.

Decentralisation is fundamental to blockchain technology. With decentralisation, no one has the ability to control the data. This means that no transactions can therefore be overridden and the system can be at its strongest. Decentralisation builds trust that data cannot be modified, and is verified and virtually impossible for it to be hacked or tampered with.

A blockchain is a type of Distributed Ledger Technology (DLT) which in other words is a database managed by several participants. Blockchains in particular are a DLT where transaction data is recorded with the use of a cryptographic sign known as a hash. This means that if there were any suspicious activities with any block, it would be evident immediately that someone is trying to violate them.

It is a secure system that stores information in a way that makes it almost impossible to hack into and exploit. All records are encrypted individually, meaning that if a hacker wanted to hack into a blockchain system, they would have to work on all blocks in the blockchain across all versions distributed.

There are many examples of secure blockchains such as the well-known cryptocurrencies Bitcoin blockchain and Ethereum blockchain which are continuously rising with blocks being added to their chain, and this has a significant impact on the security.

There are different types of blockchains in general. This includes private blockchains, public blockchains, and hybrid blockchains. The main types of blockchain will be explained further below.

Private blockchains, also known as managed blockchains are not necessarily decentralised, as the general public does not have access to them. Private blockchains require permission to be able to access them and are controlled by the organization of the blockchain itself. An example of private blockchain networks would be a business-to-business digital currency such as currencies like Ripple. The most common private blockchains include Ripple and Hyperledger

Advantages of private blockchain networks

One of the main advantages of a private blockchain is speed. As private blockchains have fewer participants, it takes less time for the network to reach a consensus, meaning that more transactions can be recorded in less time. Private blockchains are able to process and record thousands of transactions per second and when comparing this to public blockchains such as Bitcoin, this is a lot faster.

Another advantage is that private blockchains are a lot more scalable. Because it is centralized, the decision-making process is a lot faster and as only a few nodes are responsible for managing data, the network can process a lot more transactions.

Disadvantages of private blockchain networks

However, there are also drawbacks to private blockchains. The fact that they are not decentralized, is one of the biggest disadvantages. Blockchain was initially introduced to avoid centralization but because of its private network, private blockchains automatically become centralized.

Another disadvantage would be trust. As the validity of records cannot be independently verified by all participants, there is less trust around public blockchains, therefore fewer people find these secure.

This being said, security is in fact another issue with private blockchains. As there are fewer nodes, it becomes a lot easier for hackers to gain control of the network using malicious methods. This means private blockchains are at more of a risk of being hacked into.

Public blockchain networks allow anyone to join and no one needs any sort of permission before becoming a member. These are completely decentralised and allow all nodes to have equal rights in regard to accessing the blockchain. Currently, public blockchains are mainly used to buy and sell cryptocurrency as well as mining. There are many well-known examples of such blockchains such as Bitcoin network, Ethereum network, and many more.

One of the biggest advantages of using a public blockchain is that there is no issue of trust. Everything has to be recorded in public blockchains and therefore cannot be changed. This means that everyone is encouraged to do what is right for the benefit of the network.

Another main advantage of these is security. It is said that the more decentralised and active a blockchain is, the more secure it will be. With there being many people working on the network, it is almost impossible for any type of attack to occur. It is extremely unlikely for any hackers to gain control or tamper with anything.

In addition to the above, another advantage is transparency. All data that is related to transactions are open to the public for them to verify. Transparency in blockchains increases their overall use.

One of the biggest problems with public blockchain is speed. An example would be Bitcoin which is extremely slow and only able to process seven transactions per second which is a major let down compared to others such as Visa, which can manage 24,000 transactions per second. The reason for them being so slow-paced is due to the amount of time it takes to process each block.

Another issue would be energy consumption. Most algorithms rely on proof-of-work which results in using a lot of electricity in order to function. There are however other algorithms such as proof-of-stake, which use much less electricity that they could consider using instead.

Before discussing the final type of blockchain, there will be a small overview of public and private blockchains, showing how similar and different they can be from one another. Both private and public blockchains are similar in many ways.

Firstly, both blockchains can add records but cannot be changed or deleted, meaning they’re unalterable. In order to verify the validity of any records, the majority have to agree on the validity, meaning they aren’t able to tamper with anything and this actually makes it a lot more secure.

Although they have their similarities, public and private blockchains also have differences. The main difference is the amount of access that participants are given. Considering the principle of decentralisation and to practice it in its fullest extent, public blockchains are completely open and anyone can take part by adding and contributing in the verification of data. The most common and well known examples of public blockchains are Bitcoin and Ethereum. Both of these types of cryptocurrencies have been created with open source computing codes, which can be in use and looked at by anyone.

In opposition, a private blockchain only allows specific individuals to take part in a closed network. Participants are given certain rights as well as restrictions in the network, meaning some can have as much as full access, whereas others would have limited access of the network. This being said, private blockchains are more centralised in nature as not many are in control.

In addition to the above, another point to take into account would be that public blockchains also allow anonymity to a certain extent whereas private blockchains do not. An example of this would be that anyone can buy and sell a cryptocurrency such as Bitcoin without showing their identity, as it allows the equal treatment of everyone. On the other hand, in private blockchains, participants have to show their identity. This is mainly because private blockchains are used in business-to-business situations where it is essential to show ones identity.

A hybrid blockchain is a unique type of blockchain technology that combines elements of both public and private blockchains or tries to use the best parts of both blockchains.

Transactions and any records in a hybrid blockchain are made private, however, can be verified when required. This in other words would mean that access can be given through a smart contract. Private data will be kept inside the network, but can still be verified publicly. The difference it has from private blockchains is that, although a private body might own the hybrid blockchain, they do not have the ability to change transactions.

A new user joining a hybrid blockchain has complete access to the network. Their identity is protected from other users until they take part in any sort of transaction. By making a transaction, their identity is shown to other users.

Hybrid blockchains can prove to be beneficial in many aspects. To start with, a hybrid blockchain protects privacy whilst enabling communication with third parties. Hackers cannot attack even after having 51% to tamper with the network. The reason for this is that hybrid blockchains operate within a closed ecosystem.

Transactions taking place in a hybrid blockchain are cheaper and quicker, along with there being more scalability than a public blockchain network would have. Transactions prove to be cheaper due to there being fewer nodes to verify them in hybrid blockchains.

Hybrid blockchain participants have the ability to choose the participants or decide whether each transaction should be made public. This being the case, guarantees that businesses can use these blockchains in a professional manner.

Although hybrid blockchains have their private side, they still have reliability, security, and transparency whilst being subject to being fully customised.

Hybrid blockchains have been used in global finance and trade, banking, supply chains, within governments, and in many other ways.

Disadvantages of hybrid blockchain networks

It is harder for individuals to implement hybrid blockchains efficiently.

Although public blockchains are more affordable and public, the result from using hybrid blockchains make it worth the money with the results they give.

The first decentralised blockchain was bought in theory by Satoshi Nakamoto in 2008, and further launched in 2009. Satoshi had initially created bitcoin to be a form of currency that could be used and sent peer-to-peer without having the involvement of a central bank or any sort of authority to operate and maintain the ledger, unlike how physical cash is.

Although it wasn’t the first digital currency to have been proposed, Bitcoin did in fact solve many issues in the field and to date has been the most successful and well-known digital currency.

The system designed by Satoshi that runs Bitcoin is known as the blockchain. This is the original and largest blockchain and still stores bitcoin transactions as of today.


Non-Fungible Tokens, also referred to as NFTs are blockchain-based tokens that individually represent a unique asset which can be anything, such as art, media, or digital content. In other words, an NFT is irrevocable digital ownership and authorization for a given asset regardless of whether it is digital or physical. Nonfungible, unlike something fungible, is something that cannot be replaceable. Examples of such NFTs would be the original Mona Lisa art piece which is one of a kind and cannot be replaced, as well as the video of Charlie Bit My Finger that went viral and was sold last May for $500,000. NFT is based on hype as the word has been growing recently with many people taking part in investing in these tokens.

The connection between NFTs and Blockchain

Most NFTs are based on a blockchain named Ethereum. As of now, Ethereum generates a lot of electricity to be able to run these blockchains. Within the last year, the amount of electricity used has increased extremely and there are no signs of any decrease in this in the coming future. NFTs and Ethereum have solved some issues that come with assets on the internet. With everything being digital, it is important to restore the uniqueness of each asset as well as some sort of proof of its ownership. NFTs are mainly bought and sold online, and most are usually bought using cryptocurrencies. They are also encoded with the same software as a lot of cryptocurrencies are encoded by.

There can only be one owner of each NFT at a time and they are well secured by the Ethereum blockchain. This means that no one can make changes to any records of ownership or add new NFTs.

Despite NFTs existing since 2014, it is only recently that NFTs are gaining more hype and are becoming a progressively popular way to buy and sell assets such as digital artwork online. There has been over $120 million spent already on NFTs within the last few years.

The range for NFTs is anything that is one of a kind that needs to have its ownership proved. These can be anything consisting of digital artwork, videos, sports highlights, images, music, and many other assets. Even tweets have been used as NFTs with the famous example of the Twitter co-founder Jack Dorsey selling his first tweet as an NFT for over £2 million.

NFTs are most of the time unique which increases the value and demand of the assets. However, many NFTs already have several digital creations that exist in different forms elsewhere. Using the example again of the viral video Charlie Bit My Finger, it has many copies already over YouTube and other websites and platforms.

There have been speculations of individuals questioning why people invest so much in digital images or art when they can view these for free online. a valid reason for this would be that an NFT allows the buyer to have full control and own the original item. In addition to this, it also adds in authentication which would be regarded as proof of ownership. Generally, anyone collecting NFTs value these rights almost as much as, or more than the actual item. Blockchain technology and NFTs give artists and content writers a big chance of selling their work. This makes it a lot easier as artists don’t have to go through the hassle of showing their work in galleries or auctions and can instead directly sell as an NFT to buyers. This is also more beneficial as they can keep more of the profit that they earn.

A lot have confused NFTs with cryptocurrency. They are merely similar only on the basis that they have similar programming. Cryptocurrency is more of a fungible currency whereas NFTs are a lot different. Each NFT has a digital signature which makes it difficult for NFTs to be exchanged or for them to equal each other.

In order to buy NFTs, there are a few things to keep in mind. Firstly, there is a requirement for a digital wallet to store the NFTs. Most likely, in order to purchase the NFT, buyers will have to purchase some of whichever cryptocurrency the NFT provider accepts, such as Ethereum which they can use to invest in the NFT. A drawback of this is that it will cost a percentage of the transaction when exchanging from crypto to NFT.

NFTs have their risks as their outcome is unforeseeable. As they are so new, usually individuals invest small amounts to start trying it out. It is really a personal decision as to whether an individual wants to invest in buying NFTs as it comes with its benefits and risks. It all depends on how much in demand they are.

In today's day and age, it is hard to claim ownership of certain assets and to divide them between more than one owner. With NFTs in place, it is a lot easier to divide a digital asset between several owners.

The blockchain technology behind NFTs is secure. As NFTs are created by blockchain, it is almost impossible to hack, tamper with or delete any data.

NFTs can show a broadening benefit to one's investment portfolio. As they are different from other investments like stocks, they offer advantages that are still being uncovered.

NFTs are not understood well by a majority of the public as it is something fairly new for many. As they are quite difficult to trade, the number of potential buyers and sellers is not very high.

NFTs do not necessarily produce income. They do not offer any owners any sort of guaranteed income or any income at all. It is all based on the demand for the items.

NFTs have been subject to being used for fraudulent purposes, meaning they can be subject to fraudulent transactions. Even though it has been created by a blockchain that is unquestionably secure, NFTs can still be used in many wrong ways. An example of this is that many artists have recently discovered their work for sale in the form of an NFT without their consent. This is a violation of the uses NFT has been made for. This shows it is hard to ensure that the specific work is original or not.

NFTs are not environmentally friendly. As mentioned above, a huge amount of electricity is used to create and record blockchains, as well as the ongoing debate around the potential harm this will cause in the long run.

Web 3.0 is the next evolution of the internet involving blockchains and the use of decentralisation. In this, members will have full control over the content that they provide as well as how private or public they want their data to be. This means that users can post anything, anywhere without worrying about it being removed if reported. This consists of groups of programs supported by cryptocurrencies that work together to create an ecosystem of decentralized internet services. This includes anything such as social media, news, search engines and open forums.

Web 3.0 has been remade to allow users to not have to be dependent on corporations or the government. This means that they are free to do as they wish.

With web 3.0, companies will not have any CEOs or anyone specifically in charge. They will be run by a voting system where the majority will have success. There will also be no censorship or removal by any authorities on social networks such as Facebook and Twitter

Another factor with web 3.0 is that one's personal identity will not necessarily match their digital identity. This means that people can do anything online such as shopping, playing games, and downloading content without being traced, as there are many ways for participants to anonymize themselves.

Cryptocurrency networks evolving with Web 3.0

The future of web 3.0 could also introduce being able to do shopping or buy stuff online for example by using amazon and paying using metamask. This means that it could also allow the possibility of using cryptocurrencies such as Ethereum to pay for items bought online. This all will not necessarily come into place at once. It will take time to get rid of centralized companies such as Facebook and Google which collect data and make it more decentralised, but will be seen as a work in progress and will change over time.

Blockchain technology has been continuously progressing, and will most definitely continue to change with its ongoing popularity. Blockchain is overall about accessibility and can be used in private or public ways with chances of them both even combining in the future.

It is expected that blockchain will continue to grow in the coming years. Knowing that it is only the start of discovering the capabilities of blockchain, it has the ability to fundamentally bring big changes in the coming future.

What Is Blockchain | Learn all you need to know about the Blockchain from the NFT experts at Fracas Digital

What Is Blockchain? | Fracas Digital NFT

From Yuga Labs, a super power in the NFT space and the original intellectual creators of the Bored Ape Yacht Club NFT collection and owner of Cryptopunk, comes the ApeCoin. There is much speculation that ApeCoin could start another NFT boom and change the face of the NFT space as we know it, but what is an ApeCoin and what changes are in store for the NFT space. 

According to the ApeCoin’s official website, the token is, “a decentralised protocol layer for community-led initiatives that drive culture forward into the metaverse”. ApeCoin, or APE, is an ERC-20 token built using the Ethereum frameworks which aims to decentralise power to the APE currency owning community. For each Bored Ape Yacht Club NFT bought, owners are entitled to 10,094 APE, around $150,000 at the time of writing. 

For the first 90 days of ApeCoin’s existence, anyone who held some combination of NFTs from the Bored Ape Yacht Club and its two spin-off collections, the Mutant Ape Yacht Club and the Bored Ape Kennel Club, can claim a certain amount of APE from ApeCoin’s website. One APE is currently worth about $14 and the total supply of tokens is capped at one billion, not all of which is currently in circulation and, so far, around 110 million APE tokens have been claimed by NFT holders.

All owners of ApeCoins are able to participate in a shared and open currency exchange that can be used without centralised intermediaries. If you own ApeCoin, you can vote on what the APE ecosystems implements allowing greater power to users of the platform. ApeCoin also provides access to certain parts of the ecosystem which would otherwise be unavailable such as exclusive games, merch, events and services. ApeCoin is being speculated to be implemented into other ecosystems which will bolster the use case and give more value to ApeCoin over time. Nearly every major coin exchange already has the coin for sale, showing it is here to stay and a credible currency. 

ApeCoin has been dropped by Yuga Labs to users within their ecosystem. So, if you held a Bored Ape, a Mutant Ape, or a Kennel Club you are eligible to get a present amount of ApeCoin for free during the “airdrop” intended to kick start the cryptocurrencies ecosystem. 

ApeCoin DAO, a new organisational unit governed entirely by token holders. Holding APE makes you an automatic member of the DAO, an online collective centred around crypto with owning a Bored Ape NFT being non essential to join the collective. ApeCoin DAO makes proposals to the community, for the community, which token holders can then vote on. 

There is also a separate organisation called Ape Foundation subcommittee which serves as ApeCoin DAO’s “board” as they oversee certain proposals. Ape Foundation handles the day-to-day DAO administration, proposal management and “other tasks that ensure the DAO community’s ideas have the support they need to become a reality.” 

 ApeCoin also benefits “initial contributors” to the Bored Ape Yacht Club NFT collection with 38% of ApeCoin set aside for their use and ownership only. Yuga Labs is getting 150 million APE, 10 million of which (“or equal value”) will go to the Jane Goodall Legacy Foundation which aids with the support and conservation efforts for real jungle primates. 140 million APE goes to “the companies and people that helped make this project a reality” – an as yet unnamed group that most likely includes members of the Yuga Labs team. And 80 million APE goes to the founders of Yuga Labs. All these coins are “locked” for the first 12 months, so holders can’t just cash out and tank the price.

ApeCoin currently exists as a means of speculation and “governance” for the DAO, however there is talk of ApeCoin being the first step in the development of a whole new ecosystem, powered by APE. APE is enhancing and shaping the development of Web3 and online communities, something I think we will see a lot more of in the next few stages of crypto development. 

What Changes Will We See From The Development Of ApeCoin?

Owners of any asset in the Yuga Labs ecosystem can be more confident that the company behind the brand means business as ApeCoin allows the company to establish itself through its appearance on major crypto sites such as CoinBase. Yuga labs are quickly becoming one of the biggest players in the NFT space and a brand that users trust and see as frontrunners in the ever evolving landscape of the NFT market. 

However, prices of ApeCoin remain relatively low and fluctuate daily as the new cryptocurrency is yet to find its space in the market, this will take time and it could be a while until we see where this one of a kind, unprecedented coin will operate in the NFT space. However, the online teaser trailer of the “Otherside” metaverse has been met with praise by the NFT community as members are excited to see what is next for the expansion of Bored Ape Yacht Club NFTs. On March 18th, Yuga Labs dropped a 2 minute long, animated trailer unveiling The 'Otherside'. The animation  featured cameos of a few famous NFT characters including a handful of the Bored Ape characters: a Mutant Ape, a Cryptopunk, and a Meebit, all of which are owned through Yuga Labs. But, the animation included some other unexpected NFT collections such as; World of Women, Cool Cats, Nouns, and a Cryptoad. Such characters come as a shock to viewers and leave up to question what it all means. 

Whatever it may mean, Yuga Labs are proving themselves as leaders in the NFT space with many excited for what is next and the potential possibilities of ApeCoin. 

what is ApeCoin ? | here is all you need to know from the NFT experts at Fracas Digital

ApeCoin | will it change the NFT space ?

Will ApeCoin Change The NFT Space As We Know It?

NFTs are Non-Fungible Tokens, which are essentially a digital asset traded via the blockchain. NFTs  provide the ability to verify possession of these assets, making it a safe and secure method to validate  ownership of various assets, either physically and/ or digitally, which are recorded on the blockchain. Many artists, musicians and creatives have benefitted from this and can sell versions of their work,  with some even selling for millions.

You may be asking what are the next steps after creating your NFT? Here are 7 simple, yet guaranteed, ways to encourage more visibility for your NFTs: 

To sell your NFT, you must decide who exactly your audience is and what marketplace is best to target  your desired audience. Consumers tend to specify which marketplace they wish to purchase from,  which depends on which type of NFT they wish to buy. Identifying your market is vital in generating  desire and demand. 

Utilising social media platforms are a great tool in promoting your NFT collection online and expanding your audience reach. This can aid in generating interest with your work as well as creating a  community. Engaging with your audience and creating more personal relationships can help to create  and maintain consumer loyalty in your brand. 

SEO (Search Engine Optimisation) is essential in boosting online views via Google. This strategy  ensures that your work can be viewed by a simple Google search, thus reaching more potential customers. PPC (Pay-per-Click) can further encourage traffic by allowing advertisers to pay the publisher  when the ad is clicked. It is important that audiences can easily find your work. 

Influencers are a great way to promote your work as they have accumulated a wide reach of consumer  trust. Reaching out to an influencer, which is related to your field can hugely benefit you by promoting it to your target audience and reaching more individuals who may find your work of interest.

A popular way to attract attention to your work is by creating a press release and by targeting the right out lets, you could potentially generate more attention through wider media coverage, therefore encouraging  more interest in your work. 

Urgency is a great tactic used to accumulate more views. Using a countdown for an event or a promotion, can  motivate customers to continue to come back to your brand more often. Audiences love a good deal and this  can appeal to a wider audience. 

Lastly, utilise the networks you already have at your hands. Contact the people you already know and connect with, for example, your friends, family or colleagues, you can reach out and ask them to engage with  your online content which can further establish a higher engagement rate. This could potentially reach those  who you may not have considered targeting initially and informing new audiences, thus potential customers,  about NFTs and your own work.  If you require further information, visit Fracas Digital. We are a well distinguished NFT development and  marketing agency, who help countless creatives to turn their talent into a new source of income. We take all  the stress out of developing, minting, promoting and selling NFTs.  

Find out more and take a leap into the exciting world of NFTs by contacting us:
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here are some of the best tips for marketing our NFTs | 7 top tips for marketing strategies from the NFT experts at Fracas Digital

TOP 7 marketing strategies for NFTs

‘The Read-Only Web’ – otherwise known as Web 1.0 – was the first iteration of the internet. Webpages were static and most users were just consumers of content. Over the last thirty years, advancements in web technologies have changed the way we use the internet - and the next generation is already on its way.

Our current version of the internet is Web 2.0 - or ‘The Social Internet’. Interactive web platforms and smart phones with mobile internet access have resulted in a platform for user-generated content, centred around participation and collaboration. Social media sites (Facebook, Instagram), blogs (Tumblr) and media-sharing websites (YouTube) all encourage users to create, as well as consume content. For the most part, we will utilise Web 3.0 in the same way. So why do so many believe it could revolutionise the internet?

One aim of Web 3.0 is to make searching more efficient. An extension of the web – known as ‘The Semantic Web’ – will make internet data readable to machines. Currently, information on the internet is tagged with search terms, which requires users to search keywords to find content. The vision for the semantic web is to update software programmes with machine-interpretable metadata (data about other data). Machines will be able to read and understand the concept and context of data, therefore providing more accurate results and an enhanced user experience.

Web 3.0 will also be more immersive. In fact, digital assistants like Siri and Alexa could be considered examples of Web 3.0 applications, which combine AI and voice recognition. In the future, we may rely more on using voice or gestures to interact with technology.

Web 3.0 will have a decentralised data network (also referred to as the D-Web). Whereas Web 2.0 uses a centralised data network that relies on a single server to handle all the processing, a decentralised data network is controlled by a cluster of domain controllers. It’s not an issue if one fails - multiple machines share the network load. This also makes the network much easier to scale, as more machines can be added for further computing power. Web 3.0 has the potential to be more reliable, with more opportunity to expand.  

A decentralised data network will offer us more privacy and autonomy over our data. With a decentralised network, data passes through multiple points, making it harder to track. Web 2.0 is a centralised data network. Currently, Big Tech companies such as Google and Microsoft generate enormous profit by collecting and tracking our data – from everything we search, to every website that we visit – and using it to target tailored advertisements to us. In a decentralised data network, data is owned by the user, who will be able to monetise it themselves, whilst maintaining data privacy. We will also be able to use the internet without being tracked, using anonymous blockchain authentication known as internet identities. Users have identity ‘anchors’ (for example, face ID or a fingerprint sensor) assigned to cryptographically enabled devices, enabling them to use the web anonymously.

Web 3.0 will be created using an open-source codebase. This means that the base code can be accessed and modified by anyone, so the development of Web 3.0 will not be attributed to one person. Without centralised ownership of services or platforms, we will be able to interact free from surveillance or censorship, without the need for authorisation from a governing body or trusted intermediary. This could benefit content creators, who often raise concerns over unfair demonetisation and platforms prioritising the needs of advertisers.

By using an array of advanced web technologies, Web 3.0 has the potential to transform the internet as we know it. By giving us more autonomy over our data, privacy, and content - as well as a more reliable and enhanced user-experience – Web 3.0 could empower consumers and creators alike.

Learn about web 3.0 | see what the next generation of web 3.0 looks like from the NFT experts at Fracas Digital

What Is Web 3.0?

Web 3.0 – The Next Generation of the Internet

Non-fungible tokens (NFTs) are the hottest assets of 2022. They have revolutionised the way we view content ownership, bringing the arts into the digital age once and for all. The creatives that make NFTs may be a dab hand at producing stunning visuals and catchy tracks, but effectively promoting digital assets is a challenge that few are prepared to face.

This guide looks beyond the hype to explain how you can promote and market your NFT, securing relevant attention and the best possible prices. 

NFTs – or non-fungible tokens – are unique digital assets that can be traded on the blockchain. Unlike fungible tokens (think cash or even a Bitcoin), NFTs are one of a kind and cannot be swapped like-for-like since there is only one version of each asset. 

As the blockchain makes it easy to verify ownership of an NFT, these assets have become an extremely useful way for artists, influencers, and musicians to sell versions of their work. These digital assets can be anything from drawings and graphics to music and photographs – some of which have sold for millions. 

The Best Ways to Market Your NFT Collection

So, you’ve created an NFT, listed it on a marketplace and paid for all the gas you need. Unfortunately that work isn’t over as you’ll need to attract offers from prospective buyers if you want to reward all that effort. 

As with a normal auction the more interest you generate, the higher the price your NFTs are likely to sell for. Here are 8 of the best ways to market an NFT and improve the visibility of your collection.

Social media marketing is one of the best ways to promote your NFT collection. Facebook, Twitter and Instagram are awash with posts talking about the latest and greatest collections from the Bored Ape Yacht Club to CryptoPunks. 

Posting teaser images of your latest artworks or creations will help you to build up interest ahead of a drop. The earlier you start, the more time you’ll have to gather followers and connect with prospective buyers.

If you want to attract the best buyers with the deepest pockets, you need to build a network and create a community around your NFTs. The current blockchain craze stretches beyond the most mainstream social media platforms and groups are springing up across Discord, Telegram and Reddit. 

You can start by inviting connections to join in discussions about your work – but to keep the momentum growing you’ll need to add real value and attract new users. That could mean sharing posts to inform and educate or even uploading videos and stories that entertain and inspire. The key is to get people talking about your work and building a community allows you to do exactly that.

From OpenSea and Crypto.com to SuperRare and Mintable, there are many NFT sales platforms to choose from. They tend to offer a very similar service but concentrate on different crowds and niches. 

What’s important is whether a platform will enable your NFT to reach the right people. While OpenSea has built a reputation as the go-to destination for NFTs, other marketplaces appeal to slightly different audiences who may be better aligned with your project and therefore be willing to pay a higher price.

You can also list you NFTs in more than one place, raising their exposure and making them easier to sell. 

If you’ve got the money and have already made a reputation for yourself, you may be able to reach a promotion deal with the marketplaces. These coveted deals will put your NFTs at the front and centre of the marketplace platforms and their social media profiles which see many thousands of hits each day. 

It’s a great way to get your name out there and build hype, but you’ll need to make sure the agreement reached with the platforms is favourable to you. 

5. Schedule Your Drop on the NFT Calendar

The NFT market is a busy place and it’s easy for the latest releases to get lost in the noise. Thousands of assets are listed on the exchanges every day, and several sites have sprung up to make sense of the landscape. 

NFT Calendar and other providers make it easy to book in your latest drop, allowing you to let prospective buyers know when they can expect to get their hands on your work. 

NFT projects can be complex, but going back to basics with digital marketing could help you to successfully promote your latest collection. Any good campaign should begin with an SEO (search engine optimisation) strategy that ensures people can find your project from a simple Google search. 

If you want to reach specific communities or prospective buyers, you could explore a pay-per-click (PPC) campaign or even engage with relevant influencers who will endorse your NFTs to their followers.

Even the most adept social media gurus need a little help from their friends every now and then. Using your network to spread the word about a drop could help you to target and reach new demographics and groups that you might otherwise not even think about marketing your drop to. 

Your promotional posts will get further and faster with higher engagement rates, so ask your connections to comment, like, subscribe and share. 

Sometimes old-school methods are better than a more complicated modern approach. There’s no simpler promotional format than a press release and striking the right tone could help you to generate interest in your NFT collection. If you target the right outlets, you might even pick up wider media coverage that could propel your collection and reputation to new heights. 

The world of blockchain and NFTs is complex. There’s always a difficult hurdle to overcome or something new to learn. While that’s great if you’re up for a tech-based challenge, it can also be very time consuming.

Fracas Digital is the premier NFT development and marketing agency. We’ve helped countless creatives to turn their talent into a new source of income, taking all the stress out of developing, minting, promoting and selling NFTs. 

Find out more and take a leap into the exciting world of NFTs by contacting info@fracasdigital.co.uk.

Learn how to make your NFT collection go viral | 8 top tips for promoting digital art online from the NFT experts at Fracas Digital

How to Advertise NFTs | 8 Top Tips

Social media has become a necessity for any and every business manager to understand in order to be successful. Having one Facebook page to advertise your business is not enough. People will not just stumble upon your page all the time, and you need to know how to boost your online image; so that people will not just click next. 

Although a personal account on Facebook will allow you to set a few ads, using Facebook Business Manager will enable you to truly optimise your use of the social media site. 

Who is Facebook Business Manager Targeted Towards? 

Are you a business manager or ads manager who wants to help your business grow and expand your business assets? 

No matter if you are an experienced Instagram and Facebook user with your own personal profile or if this is your first Facebook experience; Facebook Business Manager has been constructed to help you out. 

As a Business Manager, or someone in a similar role; your role may have be a lot more all-encompassing than jut setting up a Facebook Ad or Instagram Account. 

However, I can assure you that your job will be made infinitely easier if your business is successful through the use of ad accounts like these. 

Facebook Business Manager is targeted towards those who want to operate a Facebook ad account to the best of their ability. 

In its simplest sense, the app helps you manage your Facebook, manage your business, and become a better business manager. 

The first initial step in setting up your Facebook business manager account is to use your personal Facebook account to verify who you are. 

If you do not have your own personal Facebook account, start with that before you read the rest of this article. Getting started with social media is fairly self explanatory and easy, so don't worry if you feel like a novice. 

Once this initial step towards having your ad account is all sorted, it's time to head over to business.facebook.com and click 'Create an Account'. You then need to enter a business name, your own name, and then a company email address. 

You can edit all of your other settings after you're all set up. Keep in mind that the email address you put in at this stage is where all the relevant data and updates regarding your Facebook business manager account will be sent. 

You're ready for the next step in becoming a tried and true Facebook business manager. 

The Next Step in your Facebook Business Manager Journey

It's important to remember that anyone who has admin access to the page you have created will now have access to all your pages and ad accounts. 

They can also change relevant business settings, and use business manager just like you can. So have a little think about who you want having access to your Facebook pages. 

There should be a screen right in front of you which has three panels. You should have access to a 'Page' tab, an 'Ad Account' tab, and a 'People' tab. 

Let's start out with the 'Page' tab. On this tab you can: 

Start by adding a page, and go from there. As a business manager, you can decide to delegate these next steps by giving out employee access, or do it yourself. 

I would always recommend to add people if you can, especially when undertaking such an important and business critical task. 

You create a new page, and then your click on the add button. Easy as that! You can click 'add page' as many times as you want, as there is no limit once you 'create account'; but try not to clog up your Facebook business manager early on. 

Involve your team members in these processes to maintain a cohesive team who know how to manage these pages when you're not around. 

Using the Business Manager Now That It's Set Up:

You can add more than one Facebook page and multiple Instagram accounts to your Facebook Business Manager at once. 

If, for example; you have five branches of one company, each with a separate Facebook page; you can link all of the Facebook pages into the one Facebook business manager to streamline Facebook advertising, while making sure all of your online business assets are in one place.

All of your employees can request access to this joint Facebook and Instagram account tool; streamlining them all into one ad account. 

The clever thing about this tool is that ad campaigns can be created which can be applied to all of your pages; but the ads manager also allows the ad accounts to operate independently of each other. 

Now your Business Manager is set up, it is time to use Facebook Business for what it is really known for: The Ad Account and Ads Manager. 

The next step in Facebook advertising is setting up an ad account to allow you to create Facebook Ads. Both your Facebook ad accounts and Facebook page can be managed from your business settings in business manager. 

It is possible to create up to five different Facebook ad accounts on one Business Manager, and request access to other Ad accounts through your business manager as well. 

Facebook advertising can be very lucrative, and doing it through business manager allows you to manage your team and assets all in one place. 

First, it is important to add team members and give them the ones you trust to manage and maintain your assets admin access to the Facebook business account. This means that you are not just managing the ad account on your own. 

For bigger companies, it might even be a good idea to have a dedicated ad manager to be in control of your Facebook ads full time. 

Having a Facebook ad account is a good idea, even if you have only just started to use business manager and don't even know what a Facebook pixel is yet. 

It is important to set the basics up when you create your ad account, by selecting your currency for payment, being sure of who is going to manage your pages and ad accounts, and giving your Page and Ad Account a name. As you develop your ads manager, it will become an important business asset. 

Quick Note: Advertising is not for the faint of heart! Pick your partners in this venture carefully, and ensure that when you add people to the ad accounts, that they have the right skillset to manage the data and business assets that you are putting in their hands.

Now it's time to Organise Payment for your Facebook Ads

Unfortunately, Business manager is not free; and Facebook Ads cost money! Being a manager is nnot all about curating business assets, but also about using them as payment to eventually create more assets. 

Go to the account button, click business settings, and then you can go to the Billing management settings. Click 'add a payment method'; and you're good to go. 

Once you have ensured that this payment method is all good to go, you can start your advertising campaigns, because your new ad account is ready to become another one of your business assets. 

As a Business Manager, Facebook Ads and management of your business page can not only help you expand your assets, but also allow you to do so with ease. Whether you're organising payment, trying to edit, trying to 'add page', or changing your business settings; Business Manager is built to help you operate Facebook ads and your Manager tool with the greatest of ease. 

Let's give it a go! Go ahead and create an ad for your business. 

Your pages ad accounts (with a click of your account button), will allow you to switch it up with a different ad, use different data sources, add partners to some of your campaigns, and add people when you want to. 

You can use your business manager account to create whatever kind of Facebook Ads you want to and be whatever kind of business manager you want to be. 

If you find that your account and page is working for you and bringing in new assets; try creating another page. You're a business manager, go! 

A great thing to try out is adding product catalogs or linking partners to your new page to boost your audience base. 

The one piece of advice I would give is that you should manage who has access to these assets and who can add pages, ad accounts, and other adjustments; and request access to your Business manager account. 

Now that you have created your business manager account, it is time to have a bit of fun with it. Being a manager isn't always about straight faced business and ensuring that you manage access and assets like a dictator. 

Try out different campaigns. Campaigns work great on business manager, and they can accentuate advertising and entice new partners to add themselves to your fold. 

Edit your product catalogs so that it looks good on your pages ad accounts in your new business manager. Although you do need to manage access, Facebook advertising was created to be shared with a team and with partners. 

So change your settings, click add, and don't keep all the fun parts to yourself. 

Good Luck with Your New Facebook Business Manager!

Learn how to set up Facebook Business Manager from the experts at Fracas Digital

Facebook Business Manager Tutorial

The marketing and advertising world is continuously looking for ways to innovate and improve in design trends.

The latest block of innovation has been represented by illustration and animation. They have become commonly used tools in the advertising industry, so much so that everyone is continuously looking for the newest way to innovate. Graphic design is all about playing with shapes, elements, and texture to capture the human psyche. Here are our top ten illustration and animation trends and how to use them to optimise marketing in the digital age. 

People love watching things that they can't quite wrap their head around. 

The combination of 2D and 3D graphics in marketing and advertising can keep people enraptured, which is why it has become such a popular trend over 2021. It is commonly used on social media due to its futuristic and modern look. Motion graphics will only grow in popularity over the course of the digital age, so it is a good idea to get ahead of this curve. 3D animation is a hard craft to master, and the design trends which not only use it but combine it with other production content are impressive, and fall under the popularity of hybrid techniques, which we will visit later in the article. 3D animation has become one of the most popular motion trends due to its popular use on social media. 

Working with a Restricted Colour Palate 

This animation trend is all about simplicity and sophistication. 

Where before this year, animation was all about showing off how many colours you could play with as a graphic designer and animator, the trend is now to say as much as possible without saying much at all. The less colours you use, the more the observer's eye is drawn to the animation itself and the mastery behind it, rather than just being entertained and distracted by the colours that are being used. This is both modern and retro, simple and complex. 

Lines can draw the eye, outline the focus of an image, and even set the tone of it.

The trend of using thin lines comes out of a desire to create animations that replicate or resemble hand drawings. Thin lines have become so popular in 2021 because they go along the simplicity and sophistication trends that have become so prevalent. The desire to almost revert back to simple shapes and characters is one of the most endearing trends to be seen. 

Animators and brands have long been afraid to distort their typography. Not anymore.

This trend was previously shunned because of the potential to reduce readability, but has been accepted recently because of its character and futuristic nature. Kinetic typography in its essence calls for designers to distort, change, stretch, and mangle any typography in their animation. However, the trends in 2021 do not 'bend' to the original rules. It seems that animators using this technique are drawing a record number of viewers with this new and inspired technique. 

here are the TOP 10 Trending illustration, animation & digital art trends of 2022